Modern Trade Executive
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Job summary
The Modern Trade Executive is responsible for driving sales growth within modern trade channels such as supermarkets, retail chains, and key accounts. This role focuses on building and maintaining strong relationships with clients, ensuring product availability, and executing effective trade strategies to meet sales targets and achieve revenue grow
Min Qualification:
Bachelors
Experience Level:
Mid level
Experience Length:
2 years
Language Requirement:
English
Working Hours:
Full Time - 9 to 5
Applicant Location:
Kenya
Job descriptions & requirements
Job Title: Modern Trade Executive
Reports To: Commercial Manager
Job Purpose
To drive sales growth within modern trade channels (supermarkets, retail chains, and key accounts) by managing relationships, ensuring product availability, and executing trade strategies.
Key Responsibilities
- Manage and grow relationships with modern trade clients (e.g., supermarkets, distributors, large retail chains).
- Achieve sales targets, volume, and revenue growth within assigned accounts.
- Ensure consistent product availability, visibility, and proper merchandising across outlets.
- Negotiate listings, shelf space, pricing, and promotional activities with key accounts.
- Monitor competitor activity, pricing, and market trends within the packaging industry.
- Coordinate order processing, deliveries, and resolve customer issues promptly.
- Work closely with production and logistics teams to ensure timely supply of products.
- Prepare sales reports, forecasts, and account performance reviews.
- Ensure compliance with customer requirements.
Key Performance Indicators (KPIs)
- Sales revenue and volume growth
- Account retention and expansion
- Product availability (fill rate)
- Shelf visibility and execution standards
- Collection efficiency / debtor days
Qualifications & Experience
- Bachelor’s Degree in Business Administration, Marketing, or related field
- 2–5 years’ experience in modern trade or key account management (FMCG or packaging preferred)
- Strong negotiation and relationship management skills
- Good understanding of retail operations and distribution channels
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