Sales & Marketing Lead

Key Responsibilities

A. Sales & Enrolment Growth

• Develop and implement sales strategies to achieve enrolment targets across all Strong Start programs.
• Oversee lead management systems (CRM, WhatsApp Business, website forms) to ensure timely follow-up and conversion tracking.
• Coordinate closely with Centre Managers to manage class availability, waitlists, and term-to-term retention.
• Manage inbound inquiries (walk-ins, referrals, digital leads) and ensure professional, timely client communication.
• Design and run referral programs and promotions that incentivize word-of-mouth growth.

B. Marketing & Brand Strategy

• Create and execute integrated marketing campaigns that align with Strong Start’s brand tone — warm, empowering, fun, supportive, and professional.
• Manage digital content calendars across Instagram, WhatsApp, newsletters, and LinkedIn.
• Ensure brand consistency across visuals, messaging, and materials (flyers, signage, decks, merchandise).
• Lead campaign development for term enrolment, holiday camps, Care Academy intakes, and special programs.
• Coordinate design and production with creative vendors (graphic designers, photographers, videographers).
• Manage media assets and storytelling for impact reporting, investor updates, and press coverage.

C. Community Engagement & Partnerships

• Cultivate partnerships with schools, pediatric clinics, parenting networks, and corporate partners to expand Strong Start’s reach.
• Support Strong Start’s participation in community events, exhibitions, and family fairs.
• Plan and execute parent engagement activities (open houses, workshops, community days).
• Develop and manage ambassador or influencer collaborations to strengthen Strong Start’s community presence.

D. Investor, Donor & Partner Communications

• Coordinate marketing support for investor and ecosystem engagement, including newsletters, presentations, and social content.
• Support the Managing Director in preparing materials for partners and potential funders (impact highlights, visuals, success stories).
• Maintain alignment between Strong Start’s public communications and its care ecosystem narrative.

E. Data & Reporting

• Maintain dashboards tracking lead generation, conversions, retention, and campaign performance.
• Analyze digital metrics (reach, engagement, CTR, cost-per-lead) and recommend data-driven adjustments.
• Produce monthly marketing and sales reports highlighting progress, insights, and next steps.

3. Deliverables & Key Performance Indicators (KPIs)

• Achieve termly enrolment targets across all Strong Start programs.
• Maintain high lead-to-client conversion rates.
• Grow digital audience engagement and community participation.
• Deliver monthly reports and campaign summaries on time.
• Maintain brand consistency across all materials and platforms.
• Execute one major campaign per term (Open House, Care Academy launch, Holiday Program, etc.).

4. Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3–5 years’ experience in marketing and/or sales, ideally within education, training, or lifestyle services.
• Strong digital marketing skills (Instagram, Meta Business Suite, Canva, analytics tools).
• Excellent written and verbal communication.
• Highly organized, proactive, and creative.
• Experience with CRM and WhatsApp Business tools preferred.

5. Reporting & Collaboration

Reports directly to the Managing Director. Collaborates closely with Centre Managers (Lavington & Spring Valley), Training Manager (for Care Academy & nanny training campaigns), and Finance & Operations (for pricing, budgets, and promotions). May supervise interns or assistants as the department grows.

6. Duration & Terms

Full-time position with a 3-month probation period. Performance reviewed quarterly based on enrolment growth, marketing performance, and brand impact.