Sales Representative-Alcoholic Beverages

Key Responsibilities
Sales & Business Development
- Achieve and exceed monthly sales, revenue, and collection targets.
- Identify and recruit new retail, wholesale, hospitality, and on-trade customers.
- Grow sales within existing accounts through regular engagement and relationship management.
- Execute route plans to maximize outlet coverage and productivity.
Customer Relationship Management
- Build and maintain strong relationships with retailers, wholesalers, bars, clubs, restaurants, hotels, wines & spirits outlets, and key accounts.
- Resolve customer concerns promptly while maintaining high service standards.
- Negotiate product listings, displays, and promotional opportunities.

Merchandising & Brand Visibility
- Ensure products are consistently available and well displayed.
- Implement merchandising standards and maintain attractive product displays.
- Install and maintain promotional materials and branded POS displays.
- Monitor stock levels to minimize stock-outs and maximize sales opportunities.
Market Intelligence
- Monitor competitor pricing, promotions, new product launches, and market trends.
- Collect customer feedback and provide actionable market insights.
- Identify emerging business opportunities within the territory.
Reporting & Administration
- Submit daily sales reports, call reports, route plans, and market intelligence reports.
- Maintain accurate customer records and sales data.
- Follow company sales policies, pricing structures, and credit procedures.
Collections
- Follow up on outstanding payments within approved credit terms.
- Maintain healthy customer accounts and minimize overdue balances.
Key Performance Indicators (KPIs)
- Achievement of monthly sales targets.
- New customer acquisition.
- Outlet coverage and call compliance.
- Product distribution and availability.
- Revenue growth within assigned territory.
- Merchandising compliance.
- Collection efficiency.
- Customer retention and satisfaction.
- Market share growth.
- Timely and accurate reporting.
Qualifications
- Diploma or Bachelor's Degree in Sales, Marketing, Business Administration, or a related field.
- At least 2 years' experience in FMCG or alcoholic beverage sales.
- Experience selling wines, spirits, beer, or premium alcoholic brands is an added advantage.
- Valid driving licence or motorcycle riding experience is desirable.
Skills & Competencies
- Strong sales and negotiation skills.
- Excellent communication and interpersonal abilities.
- Customer-focused with strong relationship management skills.
- Self-driven, resilient, and target-oriented.
- Good planning, organization, and time management skills.
- Basic proficiency in Microsoft Office and mobile sales reporting applications.

-Experience in Wine tasting
What We Offer
- Competitive salary plus attractive performance-based commission.
- Career growth and professional development opportunities.
- Ongoing product and sales training.
- A dynamic and supportive work environment where performance is recognized and rewarded.