SEO MANAGER
Job summary
We are looking for an experienced SEO Manager to drive organic growth across digital platforms. This senior, hands-on role requires strong technical SEO expertise, strategic thinking, and cross-functional collaboration with Marketing, Product, Tech, and Brand teams to deliver sustainable growth.
Job descriptions & requirements
About the Role
As the SEO Manager, you will own the end-to-end SEO roadmap, from strategy development and prioritization to execution, analysis, and continuous optimization. You will work closely with the Digital Marketing, Product, Tech, and Brand teams to embed SEO best practices across all digital touchpoints and drive sustainable business growth.
Key Responsibilities
- Develop and execute a comprehensive SEO strategy aligned with business goals
- Own and manage the full SEO roadmap across Betika properties
- Conduct technical SEO audits and resolve issues related to:
- site architecture
- crawlability and indexability
- Core Web Vitals
- page speed
- mobile optimization
- schema markup
- server-side optimization
- Lead keyword research and competitive analysis to identify growth opportunities
- Drive on-page optimization, including:
- content optimization
- meta data refinement
- internal linking
- image optimization
- Partner with content and brand teams to ensure SEO-friendly content creation
- Develop and oversee off-page SEO strategies to strengthen domain authority and backlink profile
- Build and manage SEO performance dashboards and reporting
- Present clear insights, recommendations, and performance updates to leadership
- Act as the internal SEO subject matter expert across cross-functional teams
- Stay updated on algorithm changes, search trends, and emerging SEO innovations
Skills and Competencies
- Strong hands-on experience with SEO tools such as:
- Google Analytics
- Google Search Console
- SEMrush
- Ahrefs
- Moz
- or similar platforms
- Strong understanding of HTML, CSS, and JavaScript and their impact on SEO
- Deep knowledge of technical SEO best practices
- Excellent analytical, problem-solving, and strategic thinking skills
- Strong project management and organizational ability
- High attention to detail and a process-driven approach
- Excellent communication and stakeholder management skills
- Leadership capability with a collaborative working style
- Understanding of relevant industry regulations is an added advantage
- Interest in sports betting is a plus
What Success Looks LikeYou will be measured on:
- Organic traffic growth
- Keyword ranking improvements
- Organic conversion growth
- Technical SEO health improvements
- Content performance gains
- Backlink profile strength
- Timely execution of SEO initiatives
- Effective collaboration across teams
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