Brand Research and Events Lead
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Job summary
The Brand Research and Events Lead drives brand growth through data-driven insights, effective campaigns, and high-impact events, ensuring strong brand performance and measurable business results
Min Qualification:
Bachelors
Experience Level:
Mid level
Experience Length:
3 years
Working Hours:
Full Time
Job descriptions & requirements
Role Overview
We are looking for a results-driven Brand Research and Events Lead to support brand growth through data-driven insights, effective campaigns, and impactful events. The role ensures strong brand governance while delivering measurable commercial outcomes.
Key Responsibilities
- Monitor and improve brand performance (awareness, consideration, share of voice).
- Support campaign planning, execution, and track ROI and effectiveness.
- Conduct market research and deliver actionable insights and competitor intelligence.
- Plan and execute events and activations, ensuring strong engagement and ROI.
- Manage vendors, budgets, and ensure compliance with brand and regulatory standards.
Qualifications & Experience
- Bachelor’s degree in marketing, Business, Communications, Research, or related field.
- 3-5 years experience in brand marketing, research, or events/activations.
- Proven experience in insights reporting and end-to-end event management.
Key Skills
- Strong analytical and research skills
- Project and stakeholder management
- Excellent communication and reporting skills
- High attention to detail and commercial awareness
Why Join Us?
- Be part of a team shaping brand strategy through data and insights
- Work on high-impact campaigns and engaging brand experiences
- Collaborative environment with opportunities for growth and innovation
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