Social Media Manager

Company Overview

Our client is a premier Italian Deli and Gourmet Café based in Nairobi, Kenya. Established with a passion for authentic culinary excellence, they specialize in high-quality Italian products, artisanal cheeses, and premium deli meats. With multiple locations, the brand is dedicated to providing an exceptional gastronomic experience, blending tradition with a vibrant, modern atmosphere.

Key Responsibilities

• Content Strategy & Planning:

◦ Develop and execute a comprehensive monthly social media content calendar across TikTok, Instagram, and Facebook.

◦ Conduct research on industry trends and competitor activity to ensure the brand remains at the forefront of the digital space.

◦ Align social media themes with seasonal products, café events, and promotional campaigns.

• Content Creation & Production:

◦ Shoot, edit, and produce high-quality Reels, TikToks, and short-form videos on a regular basis.

◦ Handle food styling and photography to ensure all visual assets meet the brand's premium aesthetic.

◦ Write engaging, witty, and brand-aligned captions that encourage audience interaction.

• Community Management & Engagement:

◦ Manage daily interactions on all platforms, responding to comments, DMs, and mentions in a timely and professional manner.

◦ Proactively engage with relevant local communities, food bloggers, and potential customers to increase brand visibility.

◦ Monitor and manage online reviews and feedback to maintain a positive brand reputation.

• Growth & Marketing:

◦ Identify and collaborate with local influencers and food content creators for brand partnerships.

◦ Run and optimize social media ad campaigns (Meta Ads) to drive traffic to physical locations and the website.

◦ Develop "viral-ready" concepts that leverage trending audio and formats while maintaining brand integrity.

• Reporting & Optimization:

◦ Track key performance indicators (KPIs) such as reach, engagement rate, and follower growth.

◦ Provide monthly reports with actionable insights to refine the content strategy.

Qualifications & Requirements

• Experience: 3+ years of experience in Social Media Management or Content Strategy, specifically within the Food & Beverage, Hospitality, or Luxury Retail sectors.

• Technical Skills:

◦ Expert-level skills in mobile video editing (CapCut, InShot, or Adobe Premiere Rush).

◦ Proficiency in graphic design tools (Canva or Adobe Creative Suite) for basic layout needs.

◦ Strong photography and lighting skills, specifically for food and lifestyle content.

• Platform Mastery: Deep understanding of TikTok, Instagram, and Facebook algorithms, including best practices for hashtags, posting times, and engagement.

• Soft Skills:

◦ Exceptional storytelling and copywriting skills in English.

◦ Highly organized with the ability to manage multiple projects and deadlines.

◦ A "self-starter" attitude with the ability to work independently and take initiative.

• Brand Fit: A genuine passion for gourmet food, Italian culture, and the Nairobi dining scene.

• Portfolio: A strong portfolio or link to social media accounts managed is mandatory for this role.

How to Apply

Please submit your CV and a link to your portfolio or previous work samples to cvs@bridgetalentgroup.com. Only shortlisted candidates will be contacted.