Marketing & Brand Manager

JOB DESCRIPTION
Position: Marketing & Brand Manager
Location: Nairobi, Kenya
Employment Type: Full-Time
Reports To: Managing Director
About BenzLiving
BenzLiving is a premium automotive dealership specializing in curated Mercedes-Benz vehicles, import solutions, trade-ins, aftersales support, and luxury ownership experiences. We are seeking a Marketing & Brand Manager to lead our marketing efforts and strengthen our position as one of Kenya’s leading premium automotive brands.
Role Purpose
The Marketing & Brand Manager will be responsible for developing and executing marketing strategies that increase brand awareness, generate qualified leads, drive vehicle sales, and enhance customer engagement. The role requires a commercially minded individual who can combine strategic thinking with hands-on execution.
Key Responsibilities
Brand Management
* Develop and maintain a consistent premium brand image across all customer touchpoints.
* Ensure all marketing communication aligns with the BenzLiving brand identity.
* Strengthen brand awareness and market positioning.
Digital Marketing & Lead Generation
* Plan, execute, and optimize campaigns across Meta, Google, TikTok, LinkedIn, and other relevant platforms.
* Generate and nurture high-quality sales leads.
* Monitor campaign performance and continuously improve ROI.
* Manage marketing budgets effectively.
Content & Social Media
* Develop and manage a content calendar across all digital platforms.
* Coordinate photography, videography, and creative production.
* Create compelling campaigns around vehicle arrivals, deliveries, customer testimonials, and brand stories.
* Grow social media engagement and community presence.
Website & Online Presence
* Oversee website updates and optimization.
* Improve website user experience and lead conversion performance.
* Implement SEO strategies to increase organic traffic.
CRM & Customer Engagement
* Develop customer retention and remarketing initiatives.
* Support lead management processes from inquiry to conversion.
* Implement email and WhatsApp marketing campaigns where appropriate.
Events & Partnerships
* Plan and execute showroom activations, vehicle launches, customer appreciation events, and brand experiences.
* Build strategic partnerships with complementary premium and lifestyle brands.
Reporting & Performance Analysis
* Prepare weekly and monthly marketing reports.
* Track key metrics including leads generated, conversion rates, engagement, website traffic, and campaign ROI.
* Provide recommendations for continuous improvement.
Qualifications & Experience
* Bachelor’s Degree in Marketing, Communications, Business, or a related field.
* Minimum 3 years’ experience in marketing, preferably within automotive, luxury, hospitality, real estate, or premium consumer brands.
* Proven experience managing digital advertising campaigns.
* Strong understanding of social media, content marketing, and brand management.
* Experience with Google Analytics, Meta Business Suite, and marketing reporting tools.
* Excellent communication, organizational, and project management skills.
Preferred Attributes
* Creative and commercially minded.
* Strong attention to detail.
* Ability to work independently and deliver results.
* Passion for luxury brands and customer experience.
* Experience in photography, videography, graphic design, or content creation is an added advantage.
Key Performance Indicators (KPIs)
* Qualified leads generated.
* Cost per lead and return on advertising spend.
* Website traffic growth.
* Social media growth and engagement.
* Lead-to-sale conversion rates.
* Brand awareness and campaign performance metrics.
Compensation
Competitive salary 60,000-80,000