Digital Marketing Specialist

Key Responsibilities

·      Develop and execute comprehensive digital marketing campaigns across multiple channels.

·      Manage and optimize social media platforms, including content creation, scheduling, and audience engagement.

·      Plan, implement, and monitor paid advertising campaigns on platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other relevant channels.

·      Create and manage email marketing campaigns to nurture leads and improve customer retention.

·      Conduct keyword research and implement SEO strategies to improve website visibility and organic traffic.

·      Monitor website performance using analytics tools and provide actionable insights for improvement.

·      Generate and analyse campaign performance reports, providing recommendations to maximise ROI.

·      Collaborate with internal teams to develop marketing materials and ensure brand consistency.

·      Stay up to date with industry trends, emerging technologies, and digital marketing best practices.

·      Manage online reputation and customer engagement across digital channels.

Qualifications and Requirements

·      Bachelor's Degree in Marketing, Digital Marketing, Communications, Business, or a related field.

·      Minimum of 3 years' experience in digital marketing or a similar role.

·      Proficiency in digital marketing tools such as Google Analytics, Google Ads, Meta Business Suite, SEO tools, and email marketing platforms.

·      Strong understanding of SEO, SEM, content marketing, social media marketing, and lead generation strategies.

·      Excellent analytical skills with the ability to interpret data and make data-driven decisions.