Social Media Officer

1.       Craft and execute a strategic plan that aligns social media objectives with overall business goals, including market expansion, brand positioning, and revenue growth. This includes identifying key platforms and target audiences.

2.       Continuously monitor industry trends, competitor activities, and evolving social media algorithms and technologies and use that intelligence to inform and adapt the social media strategy to maintain a competitive edge and ensure relevance.

3.       Define, monitor, and report on strategic KPIs that demonstrate ROI, not just engagement.

4.       Strategically plan, execute, and optimize paid social media advertising campaigns to maximize reach, engagement, and conversion rates within set budgets.

5.       Lead the development of compelling, original, and visually rich content that tells the authentic story of the organization's processes, innovations, and impact also ensuring all content resonates with specific audience segments, such as partners, and customers.

6.       Act as the primary guardian of the company's online voice, ensuring consistency, professionalism, and authenticity across all social channels and communications.

7.       Direct the production of high-impact visual media, including professional photos, video content, and infographics. Showcase the organization’s journey in a dynamic and engaging manner.

8.       Develop strategies to actively encourage and curate user-generated content, such as customer testimonials and success stories, to build trust and social proof within the community. 

9.       Actively monitor and manage the online community by responding to comments, messages, and mentions with a professional and empathetic approach, foster a vibrant online space for dialogue and relationship-building.

10.    Proactively build and protect the organization’s online reputation through social listening and swift, professional management of any negative feedback or potential issues. This includes having a clear escalation and crisis communication protocol.

11.    Identify and build relationships with key influencers, industry experts, and organizations. Collaborate on initiatives that expand network and credibility.

12.    sentiment analysis on social media conversations to understand public perception and proactively address any concerns.

13.    Plan and maintain a comprehensive content calendar to ensure a consistent, timely, and strategic posting schedule across all social media platforms.

14.    Present clear, concise, and data-driven reports on social media performance to senior leadership.

15.    Oversee the use of all social media management tools for scheduling, monitoring, and analytics and continuously evaluate new technologies to enhance efficiency.