CREATIVE DESIGNER

JOB TITLE:CREATIVE DESIGNER

NATURE OF JOB: FULLTIME

SALARY: KSHS. 120,000JOB

LOCATION:WESTLANDS

DUTIES AND RESPONSIBILITIES

Visual Design & Branding

• Develop and execute high-impact visual assets for various platforms including digital (social media, web, email) and print (brochures, posters, banners, packaging).
• Translate brand strategy into consistent and meaningful visual communication across all media.
• Maintain and evolve brand identity, ensuring visual consistency across all channels.

Social Media Content Creation

• Design engaging, on-brand graphics and animations for social media platforms (Instagram, Facebook, LinkedIn, X, TikTok).
• Collaborate with the marketing team to create compelling content calendars, including visuals and captions aligned with current trends.
• Stay updated with digital trends and propose fresh creative ideas to boost engagement.

Creative Concept Development

• Take the lead in brainstorming and developing visual concepts for marketing campaigns, product launches, and events.
• Interpret creative briefs and turn them into high-quality visuals that tell a story and capture attention.
• Present design ideas and concepts to internal teams and clients when required.

Content Writing & Messaging Support

• Craft short-form content (captions, taglines, headlines) that complements visual design and strengthens messaging.
• Collaborate with copywriters and marketers to ensure alignment of tone, style, and brand voice.

Web & Digital Media Design

• Design UI elements, graphics, and visual components for websites, landing pages, email newsletters, and digital ads.
• Work closely with web developers to bring your designs to life in digital environments.

Campaign Execution & Support

• Support end-to-end execution of marketing campaigns, ensuring all visual assets are delivered on time and meet quality standards.
• Participate in campaign planning meetings, contributing creative input to help shape campaign direction.
• Track design performance metrics (e.g., engagement, click-through rates) and iterate on design strategy where necessary.

Collaboration & Project Management

• Work cross-functionally with marketing, communications, and product teams to deliver cohesive creative outputs.
• Manage multiple design projects simultaneously, prioritizing tasks effectively to meet deadlines.
• Maintain organized project files and version control to ensure a smooth creative workflow.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree or Diploma in Graphic Design, Visual Communication, or a related field
• Minimum of 5 years’ experience in a similar role
• Strong portfolio demonstrating expertise in: Graphic Design, Creative Content
• Writing & Social Media Marketing
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)
• Excellent eye for detail, creativity, and strong visual storytelling skills
• Ability to work independently and collaboratively in a fast-paced environment