Experienced seo expert + ppc / paid search analyst

Job Summary

Are you a marketing expert who enjoys analyzing data? Do you get excited about SEO and PPC? Are you ready to experiment with and promote a wide range of creative products?

  • Minimum Qualification: Bachelor
  • Experience Level: Mid level
  • Experience Length: 2 years

Job Description/Requirements

Professional Skills & Qualifications
•    At least 2 –3 years experience in Search Engine Marketing (SEM) and Paid Search (PPC).
•    Proficiency in MS Excel, PowerPoint, and Word.
•    Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
•    Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
•    Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
•    Understanding of SEO and web traffic metrics
•    BS/BA degree preferred.

•    Implement Pay Per Click media strategies for one company
•    Handle, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients;
•    Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics;
•    Handle the creation of large keyword lists;
•    Research and analyze competitor advertising links
•    Develop and implement link building strategy
•    Work with the development team to ensure SEO best practices are properly implemented on newly developed code
•    Work with editorial and marketing teams to drive SEO in content creation and content programming
•    Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
•    Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals;
•    Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives;

Bonus Skills:
•    AdWords / Bing certification a plus.
•    Social Media Strategist using social media for brand awareness and impressions
•    Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
•    Excellent writing skills (blog and content writing)
•    Experience with doing audience and buyer persona research

Salary: ($600-$1700/month, negotiable, depending on experience and fit)

Important Safety Tips

1. Do not make any payment without confirming with the BrighterMonday Customer Support Team. 2. If you think this advert is not genuine, please report it via the Report Job link below.

Share Job Post

Stay Updated Join our newsletter and get the latest job listings and career insights delivered straight to your inbox.

Log In to apply now

Activate Notifications Stay productive - get the latest updates on Jobs & News
Deactivate Notifications Stop receiving the latest updates on Jobs & News
| Full Time |
KSh 15,000 - 30,000
| Contract |
KSh Less than 15,000
| Full Time |
KSh 150,000 - 200,000
| Full Time |
KSh Confidential