Liaison Officer – Sales, Partnerships & Market Growth

Role Purpose  

The Liaison Officer will lead Pamoja’s market engagement, client acquisition, and  strategic partnerships in a manner that is ethical, professional, and aligned with mental  health and safeguarding standards.  

Key Responsibilities  

Client Acquisition & Institutional Engagement  

• Identify and engage potential organisational clients including corporates,  NGOs, schools, and faith-based institutions.  
  
• Conduct introductory meetings, needs assessments, and follow-ups with  prospective partners.  
  
• Present Pamoja’s mental health, safeguarding, and training services clearly  and professionally.  
  
• Work with management to develop tailored proposals and service packages. 
  
• Convert qualified leads into service engagements without over-promising  capacity.  

Partnership & Referral Development  

• Build partnerships with insurance companies, corporate HR teams, NGOs, and  educational institutions.  
  
• Support engagement processes required for institutional and insurance  partnerships.  
  
• Maintain strong relationships that encourage repeat engagements and referrals.
  

Market Representation  

• Represent Pamoja in stakeholder meetings, networking forums, and  institutional engagements. 
  
• Communicate the organisation’s value proposition consistently and  professionally.  
  
• Conduct market research and identify what will support Pamoja’s strategic  growth

Internal Coordination  

• Align sales efforts with organisational systems and clinician availability. 
• Support scheduling and coordination of trainings, organisational sessions, and  service delivery.  

Reporting & Performance Tracking  

• Maintain accurate records of leads, meetings, proposals, and partnerships. 
  
• Provide periodic reports on sales activity and partnership development.  

Ethical Practice  

• Uphold confidentiality, safeguarding, and professional ethics at all times.
• Ensure all market engagements reflect Pamoja’s clinical and safeguarding  standards.  

Required Qualifications & Experience  

• Diploma/Bachelor's degree in Business Administration, Marketing, or a  related field  
  
• Proven experience in institutional sales, partnerships, or business development  with a track record of driving growth.  
  
• Ability to engage senior decision-makers and organisational executives.
• Strong communication, negotiation and interpersonal skills, with proficiency  in CRM systems.

Desirable  

• Exposure to mental health, healthcare, safeguarding, or social services.
• Experience working with insurance providers or benefits programs.
• Proposal writing or service contracting experience.

Personal Attributes  

• Integrity and professionalism  
  
• Consultative relationship-building approach  
  
• Organised and accountable  
  
• Comfortable working with clinicians and leadership teams