Marketing Specialist

1. Strategic Marketing Planning

•  Develop and implement comprehensive marketing strategies to promote the resort and conference center.
•  Collaborate with leadership to align marketing efforts with organizational goals and Christian values.
•  Conduct market research to identify trends, target audiences, and opportunities for growth.

2. Digital Marketing

•  Manage the resort’s online presence, including website updates, SEO, and content creation.
•  Plan and execute social media campaigns across platforms (e.g., Facebook, Instagram, LinkedIn).
•  Oversee email marketing campaigns, including newsletters and promotional offers.
•  Utilize analytics tools to track digital campaign performance and make data-driven improvements.

3. Traditional Marketing

•  Design and distribute print materials such as brochures, flyers, and banners.
•  Build relationships with local churches, schools, and businesses to promote the resort and conference center.
•  Coordinate participation in community events, trade shows, and faith-based gatherings.

4. Branding and Content Creation

•  Ensure all marketing materials consistently reflect the organization’s Christian ethos and brand identity.
•  Create engaging content for digital platforms, print media, and advertising campaigns.
•  Collaborate with designers and photographers to produce high-quality visuals.

5. Public Relations and Networking

•  Develop and maintain relationships with media outlets and influencers in the faith- based community.
•  Write and distribute press releases to promote events and announcements.
•  Act as the point of contact for inquiries about the resort and its services.

6. Reporting and Budgeting

•  Monitor and report on the effectiveness of marketing campaigns.
•  Manage the marketing budget and ensure cost-effective strategies.
•  Provide monthly updates to leadership on marketing initiatives and ROI.

Qualifications

•  Faith-Based Alignment: Strong commitment to Christian values and the mission of the resort.
•  Education: Bachelor’s degree in Marketing, Communications, or a related field.

Experience:

•  Minimum of 3 years in a marketing role with experience in both digital and traditional marketing.
•  Familiarity with marketing tools such as Google Analytics, CRM systems, and social media platforms.

Skills:

•  Strong writing and content creation abilities.
•  Proficiency in graphic design tools (e.g., Canva, Adobe Suite) is a plus.
•  Excellent interpersonal and organizational skills.

Personal Attributes

•  Creative thinker with a passion for storytelling.
•  Detail-oriented and results-driven.
•  A team player who values collaboration and community.

What We Offer

•  A faith-centered and supportive work environment.
•  Competitive salary and benefits package.
•  Opportunities for spiritual and professional growth.

How to Apply:

Submit your resume, portfolio, and a statement of faith to

ndhadho@methodistresort.co.ke by 30th May 2025.