Technical Sales and Marketing Executive

Key Responsibilities

1. Sales & Business Development

• Identify, develop, and secure new business opportunities across targeted industries.
  
• Conduct client visits, product demonstrations, and technical presentations.
  
• Build and maintain strong relationships with customers, distributors, and industry partners.
  
• Prepare sales proposals, quotations, and negotiate contracts.
  
• Achieve set sales targets and contribute to strategic growth plans.
  
• Gather market intelligence on competitors, pricing, and emerging trends.
  
• Follow up on leads, manage the sales pipeline, and maintain updated CRM records.
  

2. Technical Support

• Understand and explain technical features, benefits, and specifications of industrial rubber and polyurethane rollers.
  
• Provide customers with technical guidance on product selection, usage, and maintenance.
  
• Work closely with production and engineering teams to address customer requirements and quality concerns.
  
• Assist in product testing, sampling, and performance evaluations with clients.
  

3. Marketing & Brand Promotion

• Develop and implement marketing campaigns to promote products and brand visibility.
  
• Create marketing materials including brochures, product sheets, and digital content.
  
• Manage social media pages, website content, and digital marketing initiatives.
  
• Plan and execute exhibitions, trade fairs, plant tours, and customer engagement events.
  
• Conduct market research to identify new markets, customer segments, and partnership opportunities.
  

4. Reporting & Administration

• Prepare weekly and monthly sales and marketing reports.
  
• Maintain good documentation of customer interactions, orders, and feedback.
  
• Support management in developing annual sales and marketing strategies.
  

Requirements

Qualifications & Experience

• Bachelor’s degree in Marketing, Sales, Business Management, Engineering, or a related field.
  
• Minimum of 3–5 years' experience in technical sales or marketing within a manufacturing, industrial products, engineering, or printing-related industry.
  
• Strong technical understanding of print consumables, flexo and offset printing, rubber rollers, or industrial machinery (added advantage).
  
• Proven track record of achieving sales targets and managing customer portfolios.
  

Key Skills & Competencies

• Strong sales negotiation and closing skills.
  
• Excellent communication and presentation abilities.
  
• Technical aptitude and ability to grasp complex industrial products.
  
• Strong analytical and market research skills.
  
• Customer-focused with strong relationship-building abilities.
  
• Proficiency in MS Office and CRM systems.
  
• Self-driven, proactive, and able to work under minimal supervision.