Sales & Operations Manager – FMCG Distribution

Myare Imports & Exports is seeking a results-driven Sales & Operations Manager to lead and scale our FMCG non-alcoholic beverage distribution business in Nairobi.

The role combines commercial sales leadership with hands-on operational execution, overseeing route sales, HoReCa accounts, petrol station shops, warehousing coordination, and delivery efficiency.

This is a key leadership role with direct impact on revenue growth, cost control, and customer retention.  

6. Reporting & Performance Tracking

• Prepare weekly and monthly reports covering:
  • Sales performance
  • Route profitability
  • Customer growth
  • Operational costs
• Track and report on key KPIs:
  • Cartons sold per route
  • On-time delivery rate
  • Container sell-through time

REQUIRED QUALIFICATIONS & EXPERIENCE

Mandatory

• Bachelor’s degree in:
  • Business Administration
  • Sales & Marketing
  • Supply Chain / Operations Management
• 5+ years’ experience in FMCG sales and distribution
• Proven experience managing:
  • Route-to-market sales
  • HoReCa and retail channels
  • Distribution logistics in Nairobi
• Strong understanding of Nairobi trade areas:
  • Mombasa Road
  • Westlands / Parklands
  • Ngong Road
  • Lang’ata / Karen

Preferred

• Experience in beverages or fast-moving consumer goods
• Prior role as:
  • Sales Manager
  • Distribution Manager
  • Operations Manager
• ERP / inventory systems exposure (basic to intermediate)
• Valid driving license

KEY PERFORMANCE INDICATORS (KPIs)

• Monthly sales growth
• Route efficiency and fuel cost control
• On-time delivery rate (≥95%)
• Customer retention and repeat orders
• Container sell-through period
• Credit days outstanding

COMPENSATION & BENEFITS

• Competitive base salary
• Performance-based commission and bonuses
• Transport / fuel allowance
• Clear growth path as the business scales