Head of Sales & Marketing
Easy apply
New
Job summary
The role owns the full commercial engine, including distributor recruitment, pricing discipline, demand generation, sales team leadership, and market expansion sequencing ensuring adoption is driven through evidence-based selling, controlled channel growth, and repeat purchase signals.
Min Qualification:
Bachelors
Experience Level:
Mid level
Experience Length:
8 years
Language Requirement:
English
Working Hours:
Full Time - 9 to 5
Applicant Location:
Kenya
Job descriptions & requirements
Reports to: General Manager
Location: Kenya (Nairobi + national travel)
Contract: Renewable
Job Summary
Darandi is an agribusiness innovator pioneering a new approach to fertilizer production and soil regeneration. The company focuses on the local production of high-performance organic fertilizers using advanced technology, bringing globally validated innovation into local
agricultural ecosystems. Headquartered in Nairobi, Kenya, Darandi has positioned Kenya as its continental launch pad and proof-of-concept market for Africa. The company is driven by the belief that Africa’s food security depends on healthy soils, local value addition, and farmer affordability. Darandi is reshaping how fertilizers are produced, distributed, and applied across Kenya and the region.
Role Overview
Darandi is seeking a Head of Sales & Marketing to lead national market development, distributor expansion, and commercial execution for its biological fertilizer platform.
The role owns the full commercial engine, including distributor recruitment, pricing discipline, demand generation, sales team leadership, and market expansion sequencing ensuring adoption is driven through evidence-based selling, controlled channel growth, and repeat purchase signals.
This position is central to Darandi’s market-development strategy, where demonstration-led engagement and disciplined distribution execution are core growth levers.
Key Responsibilities
Commercial Strategy & Market Expansion
- Lead Darandi’s national go-to-market strategy and sales rollout sequencing
- Identify priority crop systems, counties, and channel partners for phased expansion
- Ensure growth decisions are anchored in adoption data and repeat purchase signals
Distributor Network Development
- Recruit, onboard, and manage distributor partners nationwide
- Define distributor targets, margin frameworks, and sell-through discipline
- Maintain strict credit exposure controls and payment compliance
Demand Creation & Marketing Execution
- Lead demonstration-driven market development campaigns
- Oversee farmer outreach, field campaigns, and channel education programs
- Ensure marketing focuses on economic ROI and performance outcomes
Sales Team Leadership
- Manage Sales Agronomists and commercial field staff
- Set sales targets, territory allocation, and performance tracking
- Build structured reporting discipline and pipeline visibility
Pricing & Commercial Governance
- Maintain pricing discipline aligned with Darandi’s volume-led adoption strategy
- Monitor competitor pricing and market positioning
- Protect margin integrity and commercial sustainability
Requirements
- Degree in Agriculture, Agribusiness, Business, Marketing or related field,
- 8–12+ years commercial leadership experience in fertilizers / agro-inputs
- Proven success managing distributor-led sales networks
- Strong experience scaling new agricultural products into market
- Deep knowledge of Kenya agricultural value chains
Skills & Competencies
- Proven leadership in distributor-led agricultural sales networks
- Strong understanding of farmer adoption pathways and demonstration-driven demand creation
- Commercial discipline including pricing strategy, revenue forecasting, and credit management
- Deep knowledge of Kenya agricultural markets, cropping systems, and input distribution channels
- Demonstrated ability to lead and scale high-performing field sales teams
- Strong communication skills with the ability to translate technical agronomic concepts into commercial value propositions
- Strategic thinking combined with disciplined execution capability
Performance Measures
- National sales growth and market penetration
- Distributor sell-through and payment discipline
- Demo-to-adoption conversion rates
- Territory expansion aligned to rollout roadmap
Salary and Remuneration
Negotiated based on experience.
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