1 month ago
Sales Representative – Western Kenya, Rift Valley & Nyanza Region
Anonymous Employer
Sales
Retail, Fashion & FMCG
Confidential
Easy Apply
Job Summary
The role focuses on achieving sales targets, expanding market coverage, and building strong relationships with distributors, wholesalers, retailers, and key outlets.
- Minimum Qualification : Diploma
- Experience Level : Mid level
- Experience Length : 5 years
Job Description/Requirements
Job Title:
Location: Field-based (covering Kakamega, Bungoma, Busia, Vihiga, Kisumu, Kisii, Migori, Homa Bay, Eldoret, Nakuru, Kericho, Kitale, Naivasha, and surrounding towns)
About Us
We are a professionally managed company incorporated in Kenya, engaged in the import, marketing, and distribution of internationally acclaimed liquor brands, as well as manufacturing of high-quality carbonated soft drinks and mineral water. With a strong nationwide distribution network, We are committed to providing quality yet affordable beverages across the Kenyan market.
Role Purpose
The Sales Representative will be responsible for driving sales and marketing of imported liquor portfolio and locally manufactured soft drinks within Western Kenya, Rift Valley, and Nyanza. The role focuses on achieving sales targets, expanding market coverage, and building strong relationships with distributors, wholesalers, retailers, and key outlets.
Key Responsibilities
- Develop and execute sales plans to achieve targets in assigned regions.
- Expand distribution by identifying and onboarding new stockists, wholesalers, and retail partners.
- Implement trade marketing activities including wet sampling, activations, and brand visibility initiatives.
- Regularly visit key accounts, monitor performance, and ensure timely order fulfillment.
- Collect market intelligence on competitor activities, pricing, and promotions.
- Maintain strong working relationships with distributors, wholesalers, supermarkets, and bar/club outlets.
- Provide weekly/monthly sales and activity reports to management.
Qualifications & Skills
- Diploma/Degree in Sales, Marketing, or Business-related field.
- Minimum 5-7 years of sales experience in Liquor industry.
- Proven track record of meeting sales targets and managing route-to-market distribution.
- Strong negotiation, communication, and interpersonal skills.
- Ability to travel extensively within the Western, Rift Valley, and Nyanza regions.
- Valid driving license and familiarity with company-owned sales vehicles an added advantage.
Key Markets to Cover
- Western Region: Kakamega, Bungoma, Busia, Vihiga, Mumias, Webuye, Malaba, Butere.
- South Nyanza: Kisii, Nyamira, Migori, Homa Bay, Rongo, Oyugis, Awendo, Kendu Bay.
- Rift Valley: Eldoret, Nakuru, Kericho, Kitale, Naivasha, Nandi Hills, Iten, Baringo.
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