Trade Developers in FMCG
Job summary
The Trade Developer is responsible for driving sales, expanding market presence, and executing brand strategy at the outlet level. The role focuses on building distribution, increasing product visibility, and ensuring consistent stock rotation within an assigned territory.
Job descriptions & requirements
1. Sales & Negotiation Skills
- Ability to convince outlets to stock products
- Strong closing skills (sell-in & sell-out)
- Confidence in handling objections (price, competition, space)
A Trade Developer must turn conversations into orders.
2. Territory Management
- Route planning (20–30 outlets per day)
- Time and area optimization
- Ability to own and grow a territory like a business
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