Usage and Retention Executive at Equity Bank Kenya

Job Description (adsbygoogle = window.adsbygoogle || []).push({}); Equity Bank Limited (The “Bank”) is incorporated, registered under the Kenyan Companies Act Cap and domiciled in Kenya. The address of the Bank’s registered office is 9th Floor, Equity Centre, P.O. Box – Nairobi. The Bank is licensed under the Kenya Banking Act (Chapter ), and continues to offer retail banking, microfinance and related services. The Bank has subsidiaries in Kenya, Uganda, South Sudan, Rwanda and Tanzania. Its shares are listed on the Nairobi Securities Exchange and Uganda Securities Exchange. Equity Bank was founded as Equity Building Society (EBS) in October and was originally a provider of mortgage financing for the majority of customers who fell into the low income population. The society’s logo, a modest house with a brown roof, resonates with its target market and their determination to make small but steady gains toward a better life, seeking security and advancement of their dreams.Responsibilities Design and develop customized programs to achieve the desired revenue from the baseCarry out Customer activations and campaignsMonitor and develop initiatives around revenue sources such as cash out, airtime and bundle purchase, person to person transfer, pay bills, loans, savings, and cash outDesign, manage, analyse programs and offers to create stickiness of the base to the network and reduce churnDesign and roll out targeted promotion for inactive users to engage on products on the networkCollate and present data that aids management in understanding revenue trends, product performance and customer activity as inputs for business decision makingAnalyse and report campaign results to the business unpacking all variances against target.Report projections on business growth as impacted by customer trends on existing and new productsReport on resource allocation, budget spend and execution for brand, above the line initiatives, trade marketing designs and execution within given guidelines. Qualifications Bachelor’s degree1 year of experience in administration2 years of experience from financial and or telecommunications will be an advantage