Brand Marketing Manager

Key Responsibilities

1. Brand Strategy & Positioning

• Develop and execute the overall brand strategy for sanitary pads nationally.
  
• Position the brand effectively in different LSM segments (1–5 and 6–8) with tailored messaging and pricing.
  
• Identify growth opportunities through consumer insights.
  

2. Packaging Development

• Improve packaging quality, appeal, and competitiveness.
  
• Work with designers, Agencies and suppliers to enhance visual identity and shelf impact.
  
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3. Marketing Execution

• Plan and coordinate ATL, BTL, and digital campaigns.
  
• Drive activations, promotions, and brand visibility across GT and MT.
  
• Build strong brand presence through influencers, community engagement, and targeted outreach.
  

4. Consumer Research & Insights

• Conduct market research, competitor benchmarking, and buyer analysis.
  
• Translate insights into actionable marketing strategies.
  

5. Brand Performance Management

• Track brand performance KPIs: awareness, visibility, penetration, and repeat purchase.
  
• Manage marketing budgets effectively for maximum ROI.
  

6. Collaboration

• Work closely with GT & MT Sales Leaders to ensure alignment of marketing and sales execution.
  

Requirements

Qualifications & Experience

• 7+ years in FMCG brand management.
• Proven experience in building brands, especially mass-market consumer products.
• Strong understanding of demographics, targeting, and LSM segmentation.
• Experience improving packaging and launching brand refresh projects.
• Strong creativity combined with data-driven decision-making.
• Excellent communication, analytical, and project management skills.
• Bachelor’s degree in Marketing, Sales, Business or a related field.
  

Benefits