Business Development Executive (BDE)

1. Role Summary

The Business Development Executive is responsible for driving growth by generating new business opportunities, building strategic partnerships, and expanding the client base.

This is a field-based role focused on developing long-term relationships with hospitals, clinics, doctors, insurance companies, NGOs, corporates, rehabilitation centres, and referral partners. The BDE will be accountable for achieving monthly sales targets, increasing revenue, and strengthening the company’s market presence.

2. Strategic Purpose of the Role

• Expand market reach and client base.
• Build and maintain strong referral networks.
• Drive revenue growth through healthcare sales.
• Position the company as a trusted partner in healthcare and medical equipment solutions.
• Provide market intelligence to inform product and service development.
• Strengthen client relationships and ensure repeat business.

3. Key Responsibilities

A. Business Development

• Identify and secure new business opportunities.
• Develop relationships with hospitals, clinics, doctors, specialists, physiotherapists, occupational therapists, and discharge coordinators.
• Visit healthcare facilities daily to introduce services and products.
• Generate referrals and strategic partnerships.
• Attend healthcare networking events and exhibitions.

B. Sales

• Achieve monthly sales targets.
• Present Wholistic Home Based Care services and Medisphere Medical Equipment products.
• Prepare proposals and quotations.
• Negotiate contracts and close sales.
• Upsell and cross-sell services and products.

C. Relationship Management

• Maintain excellent relationships with existing clients.
• Conduct regular follow-up visits.
• Resolve client concerns professionally.
• Identify opportunities for repeat business.

D. Market Intelligence

• Monitor competitor activities.
• Identify new market opportunities.
• Report customer feedback.
• Recommend new products and services based on market demand.

E. Reporting

Submit weekly reports covering:

• Healthcare facilities visited
• New contacts established
• Leads generated
• Quotations requested
• Sales closed
• Revenue generated
• Challenges encountered
• Opportunities identified

4. Qualifications

• Diploma or Bachelor’s Degree in Business, Marketing, Healthcare Management, Nursing, Clinical Medicine, Pharmacy, Public Health, Biomedical Engineering, or related field.
• Minimum 2 years’ experience in business development or healthcare sales.
• Experience selling to hospitals or healthcare institutions is an added advantage.
• Valid driving licence is an added advantage.

5. Competencies

• Excellent communication and presentation skills.
• Strong negotiation and persuasion skills.
• Self-motivated and target-driven.
• Professional appearance and conduct.
• Problem-solving mindset.
• Strong organizational skills.
• High emotional intelligence.