Digital/ Electronic Media Performance Analyst
Open Training and Education Network (OTEN)
Marketing & Communications
Job Summary
Bachelor of Arts Degree in Communication or BCom Degree preferred in related field of study; including Electronic Media, Business Administration, Marketing, Advertising, Business Intelligence, Statistics or Finance.
- Minimum Qualification:Bachelor
- Experience Level:Entry level
- Experience Length:1 year
Job Description/Requirements
Summary of the role:
Are you the next Digital Media/content creator we are looking for?
- You will support the Digital Media Performance Strategist with the management of a portfolio of clients, producing client deliverables and working on the day-to-day campaign management.
- You will include reporting, analysis, recommendations for campaign improvement, optimization and fulfilling implementation requests.
- You will be responsible for several accounts working under the direction of the Marketing department
- You will be data-driven and a technical expert in all digital platforms (Google Marketing Platform, Facebook Ads, etc.).
In this role you’ll:
- Work with the Marketing and the Ad Operations team to support with renewals and on boardings of new clients.
- Work with Marketing strategist for day-to-day campaign management and fulfilling implementation requests.
- Work with the Digital Media Performance Strategist to identify digital media campaign improvement opportunities and ensure all digital media best practices are being implemented.
- Keep track on all market insights for building strategies and campaign scalability.
- Conduct campaign auditing to ensure campaigns are running properly and within the contractual obligations.
- Responsible for periodic deliverables including client facing reporting and other ad-hoc reporting and support the Digital Media Performance Strategist with data content for client presentations.
About the ideal candidate:
- Education: Bachelor of Arts Degree in Communication or BCom Degree preferred in related field of study; including Electronic Media, Business Administration, Marketing, Advertising, Business Intelligence, Statistics or Finance.
- Relevant
Work Experience:
- 1-year’ experience in paid search or display advertising managing client campaigns, or in an analytical role, or Google certified.
- Social media and Google Analytics experience is a plus.
- Business
Understanding:
- Excellent oral and written communication skills.
- Able to understand the statistics & troubleshoot the data to identify the way forward.
- Skills:
- Computing: Proficient in MS Office, with an expertise in MS Excel, Word and PowerPoint
- Languages: Fluence in English (written and spoken), other European language is a plus
- Specific Knowledge: Experience with Google Ads is a required.
- Other: Out-of-the-box thinking, analytical skills, eagerness to learn, thrives in a dynamic work environment, attention to detail
What we can offer you:
- Skills development and opportunities to try new ideas
- A global diverse work environment
Diversity & Inclusion
OTEN is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or a related medical condition), ancestry, national origin, age, genetic information, military or veterans status, sexual orientation, gender expression, perception, or identity, marital status, mental or physical disability status, or any other protected federal, state, or local status unrelated to performance of work involved.
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