DIGITAL MARKETER

JOB TITLE: DIGITAL MARKETER

NATURE OF JOB: FULL TIME

SALARY: KSHS. 30,000 PLUS COMMISSIONS

JOB LOCATION:CBD NAIROBI

DUTIES AND RESPONSIBILITIES

Paid Media Management (Google Ads & Meta Ads)

• Plan, launch, and manage high-performing Google Ads and Meta Ads campaigns (including Facebook and Instagram).
• Set up and manage campaign structures (Search, Display, Video, Shopping, Retargeting, etc.).
• Define and implement audience targeting strategies based on buyer personas and funnel stages.
• Continuously test and optimize ad creatives, copy, formats, placements, bidding strategies, and landing pages.
• Monitor and analyze campaign performance daily, identifying opportunities for improvement in CPC, CTR, CPA, ROAS, etc.

Campaign Strategy & Execution

• Work with internal stakeholders (e.g., sales and design teams) to align campaign goals with business objectives.
• Develop integrated marketing strategies combining paid ads, organic content, and lead generation tactics.
• Create campaign timelines, set KPIs, and ensure smooth execution from concept to reporting.
• Analyze competitor campaigns and trends to benchmark and improve performance.

Analytics &  Reporting

• Track and measure the performance of all campaigns using tools like Google Analytics, Meta Business Suite, and Google Tag Manager.
• Generate detailed weekly/monthly performance reports highlighting insights, wins, challenges, and actionable next steps.
• Set up and track custom conversions, goals, events, and funnels across platforms.

Creative Development & Management

• Collaborate with designers or independently create visually appealing ad creatives using tools like Canva.
• Write compelling ad copy that resonates with the target audience and drives engagement.
• Ensure all creative assets follow brand guidelines and platform policies.

Social Media Management & Scheduling

• Schedule and manage organic posts on social platforms using Hootsuite or similar tools.
• Monitor audience engagement, comments, and messages across platforms and respond in a timely manner.
• Support content planning and calendar management for social campaigns.

Continuous Learning &  Innovation

• Stay up to date with the latest trends in digital marketing, paid media algorithms, tools, and best practices.
• Experiment with new ad formats, targeting strategies, and marketing channels.
• Recommend tools, technologies, or strategies that can boost campaign efficiency and effectiveness.

Lead Generation & Funnel Optimization

• Assist in optimizing landing pages, lead capture forms, and user journeys to increase conversion rates.
• Collaborate with the sales team to ensure leads generated from paid campaigns are of high quality and properly nurtured.
• Track and analyze lead quality and conversion rates from all channels.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Minimum 2 years of hands-on experience managing paid advertising campaigns (Google Ads & Meta Ads)
• Google Ads certification is required
• Strong understanding of digital marketing funnels and performance marketing
• Proficient in tools such as Google Analytics, Meta Business Suite, Canva, Hootsuite, or similar
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Excellent communication and organizational skills
• Creative thinking and attention to detail
• Ability to work independently and manage multiple campaigns simultaneously