Digital Marketer

Key Responsibilities

• Plan, launch, and optimize paid ads across Meta, TikTok, Google Ads, LinkedIn, Twitter (X), and other platforms.
• Manage budgets, targeting, A/B tests, and campaign performance.
• Set up tracking: pixels, events, conversion APIs, UTM parameters.
• Build dashboards and prepare weekly/monthly performance reports.
• Use martech tools for automation, lead tracking, analytics, and attribution.
• Present campaign insights, strategies, and performance updates to clients.
• Translate client goals into effective digital campaign plans.

Required Skills & Qualifications

• Proven experience managing paid ad campaigns across multiple platforms.
• Strong analytical and data interpretation skills.
• Proficient with Google Analytics, Tag Manager, pixels, and tracking tools.
• Excellent communication and client-facing presentation abilities.
• Ability to manage multiple campaigns and deadlines.
• Solid understanding of marketing funnels and customer journeys.

Added Advantage

• Ability to design social media posts using Canva or Adobe tools.
• Ability to create short video content or reels for campaigns.
• Ability to create copies and content using AI.
• Experience working in a digital marketing agency environment.

Who We’re Looking For

• Data-driven, structured, and highly organized.
• Strong communicator who can manage clients professionally.
• Tech-savvy, platform-smart, and comfortable with automation tools.
• Quick learner who stays updated on global advertising trends.

Mandatory Certifications
Digital Marketing Certifications – Minimum of 3 (MUST).Examples include: Google Ads, Meta Blueprint, HubSpot Academy, LinkedIn Marketing, TikTok Academy, SEO/Analytics certifications,