FIELD SALES EXECUTIVE – FMCG

FIELD SALES EXECUTIVE – FMCG

Location: Nairobi

Experience Required: 3–5 Years in FMCG / Distribution Sales

Role Overview

We are seeking a results-driven Field Sales Executive to strengthen market penetration, grow sales, and ensure consistent route-to-market execution across the assigned territory. The ideal candidate is highly accountable, target-focused, and experienced in both General Trade and Modern Trade environments.

Key Responsibilities

• 
  
• Achieve monthly, quarterly, and annual sales targets.
  
• Drive both numeric and weighted distribution across assigned outlets.
  
• Generate and close orders consistently to meet daily and weekly sales goals.
  
• Expand the customer base by onboarding new retail, wholesale, and HORECA accounts.
  
• Implement sales strategies and route plans to maximize market coverage.
  

• 
  
• Ensure proper product visibility and adherence to merchandising standards.
  
• Support in-store activations and promotions to stimulate offtake.
  
• Track competitor activities, pricing, promotions, and share insights with the team.
  

• 
  
• Submit accurate daily, weekly, and monthly reports on:
  
  • 
    
  • Sales performance
    
  • Route coverage
    
  • Customer orders & stock levels
    
  • Market intelligence
    
  
  
• Maintain updated customer records and sales forecasts.
  
• Use sales tracking tools or templates to document progress and highlight gaps.
  

• 
  
• Build and maintain strong relationships with retailers, wholesalers, distributors, and key decision-makers.
  
• Address customer concerns promptly and ensure high levels of satisfaction.
  
• Monitor credit terms, ensure compliance, and report any risks.
  

Territory Management

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• Conduct frequent market visits to ensure effective territory coverage.
  
• Plan and execute route schedules and ensure efficient time management.
  
• Recommend opportunities for growth and territory expansion.
  

Qualifications & Experience

• 
  
• Diploma or Degree in Sales, Marketing, Business, or related field.
  
• 3–5 years’ experience in FMCG field sales or distribution sales in Kenya.
  
• Proven ability to consistently meet or exceed sales targets.
  
• Strong understanding of route-to-market structures.
  
• Good command of MS Office and reporting tools.
  

Key Competencies

• 
  
• Target-driven with strong commercial acumen.
  
• Excellent communication, negotiation, and closing skills.
  
• High personal discipline, accountability, and integrity.
  
• Strong planning, reporting, and analytical skills.
  
• Ability to work independently and deliver under pressure.
  

Application Process:

If you meet the above qualifications and industry knowledge, we invite you to apply. Send your CV and cover letter to careers@orchidhr.co.ke with the subject line: “FIELD SALES EXECUTIVE – FMCG

”. Deadline for applications: 20th December 2025. Only shortlisted candidates will be contacted.