General Manager
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New
Job summary
The GM will own full business performance, including market entry execution, distributor development, operational coordination, and financial results. The role converts strategy into disciplined execution to ensure scalable, profitable growth.
Min Qualification:
Bachelors
Experience Level:
Senior level
Experience Length:
10 years
Language Requirement:
English
Working Hours:
Full Time - 9 to 5
Applicant Location:
Kenya
Job descriptions & requirements
Location: Nairobi, Kenya (with national and regional travel)
Reports to: Managing Director
Contract: Renewable
About Darandi
Darandi is an agribusiness innovator pioneering a new approach to fertilizer production and soil regeneration. The company focuses on the local production of high-performance organic fertilizers using advanced technology, bringing globally validated innovation into local agricultural ecosystems.
Headquartered in Nairobi, Kenya, Darandi has positioned Kenya as its continental launch pad and proof-of-concept market for Africa. The company is driven by the belief that Africa’s food security depends on healthy soils, local value addition, and farmer affordability. Darandi is reshaping how fertilizers are produced, distributed, and applied across Kenya and the region.
Role Overview
We are seeking a commercially driven General Manager to lead Darandi’s Kenya business.
The GM will own full business performance, including market entry execution, distributor development, operational coordination, and financial results. The role converts strategy into disciplined execution to ensure scalable, profitable growth.
Key Responsibilities
Business Leadership & Market Expansion
- Lead Darandi’s structured entry and growth in Kenya
- Drive distributor-led market penetration and expansion
- Adapt go-to-market strategy based on adoption and performance data
Commercial & Financial Performance
- Own full P&L, revenue growth, margins, and working capital discipline
- Guide pricing, credit policy, and investment decisions
- Ensure sustainable commercial scale
Operational Scale & Execution
- Oversee production, logistics, warehousing, and distribution readiness
- Ensure systems and processes scale reliably with growth
- Identify and manage operational risks early
Team & Organizational Leadership
- Build and lead a high-performing cross-functional management team
- Establish strong accountability, reporting, and execution culture
External Representation
- Represent Darandi with distributors, regulators, partners, and investors
- Position the company as a credible technical and commercial leader
Requirements
- Bachelor’s degree in Agriculture, Agribusiness, Business, Supply Chain or related field
- 10–15+ years senior leadership experience in agribusiness or agricultural inputs
- Strong track record in market entry, distributor growth, and P&L ownership
- Experience in fertilizers, crop nutrition, or biological inputs strongly preferred
- Deep knowledge of East African agricultural markets with strong commercial acumen.
Success Measures
- Revenue growth and margin performance
- Distributor sell-through and payment discipline
- Inventory turnover and working capital efficiency
- Team performance and execution against growth roadmap
Salary: Competitive, based on experience
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