Lead Generation Officer(Sales)
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New
Job summary
The Lead Generation Officer plays a pivotal role in driving the client acquisition strategy. This position is responsible for identifying, qualifying, and nurturing potential leads to support the company’s growth in service-based markets.
Min Qualification:
Bachelors
Experience Level:
Mid level
Experience Length:
2 years
Job descriptions & requirements
- Key Responsibilities1. Lead Identification & Prospecting
- Research and identify potential clients across target industries and geographies.
- Utilize digital platforms, databases, and networking opportunities to source qualified
- leads. Reference should also be made to local dailies & publications.
- Maintain a structured lead tracker capturing contact details, engagement status, and conversion potential.
2. Outreach & Engagement- Initiate contact with prospects via email, calls, LinkedIn, and other professional channels.
- Use tailored outreach messages aligned with the client's service offerings.
- Schedule introductory meetings and demos for the Business Development Manager or senior team members.
- Employ data mining tools and platforms for accuracy and volume targets.
3. Qualification & Pipeline Management- Assess prospect needs, budget, and decision-making authority to determine lead quality.
- Segment leads into categories (hot, warm, cold) for effective prioritization.
- Ensure accurate and timely updates to CRM systems and lead databases.
4. Market Intelligence & Research- Conduct sector-specific research to identify emerging opportunities and trends.
- Track competitor activities and client preferences to refine lead generation strategies.
- Provide insights to the Business Development team to support proposal development and positioning
5. Internal Coordination- Collaborate with marketing to align campaigns with lead generation objectives.
- Work closely with operations and service delivery teams to ensure accurate representation of the clients capabilities.
- Share feedback from prospects to inform service improvement and innovation.
6. Reporting & Administration- Prepare weekly and monthly reports on lead generation activities, conversion rates, and pipeline health.
- Maintain organized records of all outreach activities and client interactions.
- Support post-engagement follow-ups to ensure continuity in client relationship building.
Qualifications & Experience- Bachelor’s degree in Business Administration, Marketing, Communications, or a related field.
- 1–2 years’ experience in lead generation, sales support, or business development within service-based industries.
- Proven track record of building and managing lead pipelines.
- Familiarity with CRM tools, digital prospecting platforms, and professional networking sites.
Key Skills & Competencies- Strong research and analytical skills.
- Excellent communication and interpersonal abilities.
- Ability to craft compelling outreach messages and presentations.
- High level of organization and attention to detail.
- Proficiency in Microsoft Office Suite, Google Workspace, and CRM systems.
- Self-motivated, target-driven, and adaptable to dynamic business environments.
- Research and identify potential clients across target industries and geographies.
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