Marketing Executive
Human Capital Outsourcing Limited
Marketing & Communications
Job Summary
On behalf of our client in the engineering and manufacturing sector, we're seeking to recruit a proactive and results-driven Marketing Executive. The successful candidate will be responsible for planning and executing marketing initiatives that enhance brand visibility, support business growth, and effectively communicate the companyโs technical products and services. This position will require occasional travel outside Nairobi to visit clients, attend trade shows, and support marketing activities across different regions.
- Minimum Qualification : Bachelors
- Experience Level : Mid level
- Experience Length : 4 years
Job Description/Requirements
ย ๐๐ป๐ฑ๐๐๐๐ฟ๐: Engineering / Industrial /
Manufacturing
๐๐บ๐ฝ๐น๐ผ๐๐บ๐ฒ๐ป๐ ๐ง๐๐ฝ๐ฒ:
Full-Time
๐๐
๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐๐ฒ๐๐ฒ๐น:
3โ4 Years
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐: Kes. 20,000 โ 23,000
Net+ Commissions
๐๐ฒ๐
๐ฅ๐ฒ๐๐ฝ๐ผ๐ป๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐ถ๐ฒ๐
โข Develop and implement marketing campaigns tailored to the
engineering and industrial sectors.
โข Create and manage
technical marketing materials such as brochures, datasheets, case
studies, and website content.
โข Collaborate with engineering
and sales teams to simplify complex technical concepts into clear,
market-ready messaging.
โข Manage digital marketing
activities including email campaigns, social media management, and
website updates.
โข Plan and coordinate trade shows,
exhibitions, webinars, and other industry-related events.
โข
Strengthen the companyโs online presence through LinkedIn, industry
directories, and professional platforms.
โข Conduct market
and competitor research to identify trends and new opportunities.
โข Track and report on campaign performance and ROI using analytics
tools.
โข Support in preparing marketing budgets, media
plans, and coordinating with external vendors.
โข Visit
clients outside Nairobi to promote products, build relationships, and
identify potential business leads.
๐ค๐๐ฎ๐น๐ถ๐ณ๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป๐
& ๐๐
๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ
โข
Degree/Diploma in, Marketing, Sales, Mechanical Engineering or a
related field.
โข 3โ4 years of marketing experience,
preferably within an engineering, industrial, or manufacturing
environment.
โข Strong understanding of technical or
industrial products and the ability to convert technical data into
impactful marketing content.
โข Proficiency in digital
marketing tools such as Google Analytics, Google Ads, LinkedIn Ads,
and email marketing platforms.
โข Excellent communication,
presentation, and writing skills.
โข Strong project
management and organizational abilities.
โข Willingness to
travel occasionally outside Nairobi for client visits and marketing
events.
๐ฃ๐ฟ๐ฒ๐ณ๐ฒ๐ฟ๐ฟ๐ฒ๐ฑ
๐๐๐๐ฟ๐ถ๐ฏ๐๐๐ฒ๐
โข Experience
working with engineering service providers or product-based
companies.
โข Familiarity with industrial markets
(mechanical, electrical, civil, or manufacturing sectors).
โข
Ability to work collaboratively with cross-functional teams including
design, sales, and engineering.
โข Basic knowledge of CAD
drawings, technical documentation, or industrial equipment is an
added advantage.
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