Marketing Executive
Job summary
The B2B Marketing Executive will be responsible for planning and executing marketing strategies that generate qualified corporate leads for GPS tracking and telematics solutions. The role focuses on promoting tracking hardware, software platforms, and value-added fleet solutions to businesses and institutions.
Job descriptions & requirements
Develop and implement B2B marketing strategies for GPS tracking, fleet management, fuel monitoring, and video telematics solutions
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Identify and target key industries such as logistics, transport, schools, construction, SMEs, NGOs, and corporates
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Generate qualified leads through digital marketing, email campaigns, field activations, and partnerships
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Create marketing materials (presentations, brochures, proposals, case studies)
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Support the sales team with campaigns, leads, and product positioning
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Conduct market research on competitors, pricing, and customer needs
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Organize product demos, client events, and corporate presentations
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Manage digital channels (website content, social media, email marketing)
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Track campaign performance and prepare marketing reports
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Build and maintain relationships with corporate partners and resellers
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