Marketing Operations & SEO Execution VA (Remote, Part-Time)

ABOUT US

GoPure.shop is a lean eCommerce brand selling natural products, serving customers mainly in Europe and expanding to the US and Australia. We rely on clear processes, strong execution, and data-informed decisions.

ROLE SUMMARY

We are hiring a Marketing Operations & SEO Execution VA based in Kenya to own day-to-day marketing execution across SEO, website content, email marketing (Brevo), campaign coordination, and reporting.
Strategy and high-level priorities come from management and an SEO expert. You own implementation, monitoring, coordination, and follow-through. Over time, you are expected to need less guidance, not more.
This is not a junior VA role and not a freelance SEO consulting gig. It’s a long-term operator role focused on one brand.

WORK SETUP

• Remote and async-friendly. Timezone overlap is not critical, but you must be reliable with deadlines and able to attend occasional scheduled calls.

KEY RESPONSIBILITIES: SEO AND WEBSITE EXECUTION (CORE)

• Implement on-page SEO changes on PrestaShop pages (titles, meta descriptions, headings, internal linking, alt tags, basic QA).
• Upload, format, and optimize content across category pages, product pages, FAQs, and blog posts.
• Monitor Google Search Console and keyword tracking; spot positive/negative trends and propose actions.
• Work with management to define a simple workflow for monitoring targets and implementing improvements.
• Coordinate with the SEO expert for audits, priorities, and review feedback.

CONTENT SUPPORT (SECONDARY, STRONG PLUS)

• Improve existing category/product copy, FAQs, and blog posts for SEO and clarity.
• We have a content writer, but if you can write strong SEO content when needed, we will use that skill.

CAMPAIGN AND CALENDAR MANAGEMENT

• Own the marketing calendar (what gets published/sent and when, within agreed priorities).
• Turn high-level ideas into schedules, briefs, and deliverables.
• Coordinate with Creative/Social and content contributors to hit deadlines.

EMAIL MARKETING AND AUTOMATIONS (BREVO)

• Manage campaigns and existing automations in Brevo (Sendinblue).
• Monitor performance, maintain list hygiene, and run basic testing/optimization.
• Research and propose new automation opportunities (welcome, winback, post-purchase, review requests, etc.).
• Collaborate with management on what to implement (within Brevo or custom-built in-house)

REPORTING AND COORDINATION

• Track key SEO/email/campaign metrics and report what’s actually useful (not vanity metrics).
• Tools are flexible; you should be able to learn new reporting tools quickly if needed.
• Keep workflows, documentation, and calendars organized and up to date.

REQUIREMENTS

• 3+ years experience in digital marketing, SEO execution, or marketing operations.
• Hands-on experience implementing SEO changes on a CMS/eCommerce site.
• Experience with email marketing platforms (Brevo, Klaviyo, Mailchimp, etc.).
• Comfortable working with data, trends, and performance metrics.
• Strong written English and self-management (no daily hand-holding).

NICE TO HAVE

• eCommerce experience (especially category/product SEO).
• PrestaShop experience.
• Ability to write or improve SEO-friendly content (categories/products/FAQs/blog posts).
• Experience coordinating multiple contributors (creative/content/SEO).

COMPENSATION

• USD 1,000–1,500 per month (part-time, 25–30 hours/week).
• Performance-based step-up within the range after the first 4–6 weeks if ownership and execution are strong.

THIS ROLE IS NOT

• A basic VA/admin role.
• A “just upload and follow checklists” role.
• A freelance SEO consulting role with multiple clients.
• A job where everything is spelled out step-by-step forever.

HOW TO APPLY (REQUIRED)
Please include short answers to the following:

• Why are you a good fit for this role specifically?
• Describe an SEO or marketing execution task you owned end-to-end. What did you do and what did you track?
• Give an example where you noticed a trend/problem in data and took action.
• Which tools have you used (CMS, GA4/GSC, email platforms, SEO tools)? What did you personally do in them?
• Optional but preferred: share one example of SEO content you wrote or improved (category/product/FAQ/blog). If you can’t share links, describe what you did and the results.