Sales and Marketing Officer

Full-time, Nairobi

Salary: KES 20,000 - 35,000 (based on experience)

Job Summary:

We are looking for a dynamic Sales & Marketing Officer. The primary responsibility of this position is to drive company’s sales by identifying and securing new clients while maintaining strong relationships with existing ones. The incumbent should have a deep understanding of the company’s services and products to effectively convey their benefits during sales presentations and negotiations. S/he will play a crucial role in gathering customer feedback for service improvement and reporting sales activities and outcomes to management, linking the market’s needs and the company’s offerings.

Responsibilities

• Build and maintain long-term relationships with clients through managing and interpreting their requirements
• Conduct market research to determine market needs for existing and future products including carrying out regular customer satisfaction surveys
• Develop and execute sales strategies, including identifying target markets, customer segments, and competitive positioning
• Develop and implement a sales and marketing strategy and annual plans in conjunction with the management
• Establish contact and develop relationships with prospective clients to boost sales Follow up on all requests/quotes issued by clients to ensure they are acted upon with the goals of securing business
• Identify product improvements or new products by remaining current on industry trends, market activities, and competitors
• Identify prospective business opportunities and evaluate their position in the industry, researching and analyzing sales options
• Maintain accurate records of all sales activities, including customer interactions, sales calls, and progress updates in the Jawaka system
• Negotiate tender and contract terms and conditions to meet client and company needs
• Provide valuable feedback from customer interactions to inform product development and marketing efforts
• Visit clients and follow up with them to ensure their satisfaction is maintained 

Key Qualifications

• Diploma in sales & marketing, communications, business administration, or relevant field (a bachelor’s degree in relevant field will have added advantage)
• Over 5 years’ experience in hospitality industry (experience as an insurance sales agent is an added advantage)
• Proven track record in sales and marketing
• Demonstrable ability to work independently with minimal supervision and as part of a team, with high level of creativity and integrity
• Excellent communication, interpersonal and customer service skills
• Excellent negotiation, organizational, prioritization and business closing skills
• Experience in market research methods, data analysis, and report writing
• Problem solving, strategic thinking, self-driven, and service-oriented
• Self-motivated with a results-driven attitude to meet monthly targets
• Those with knowledge and skills in e-marketing, including social media, will have an added advantage