Job Summary
To develop, execute, and manage brand strategies that drive growth, market share, and consumer loyalty for assigned products within the FMCG portfolio. The Brand Manager is responsible for ensuring consistent brand messaging across all channels, enhancing brand equity, and collaborating with cross-functional teams.
- Minimum Qualification : Diploma
- Experience Level : Mid level
- Experience Length : 5 years
- Working Hours : Full Time
Job Description/Requirements
Brand Strategy Development: Formulate and execute comprehensive brand strategies to enhance market share, brand equity, and consumer loyalty.
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Market Analysis: Conduct in-depth market research to understand consumer behaviour, market trends, and competitor activities.
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Campaign Management: Design and implement integrated marketing campaigns across various channels, including digital, print, and retail, ensuring alignment with brand objectives.
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Product Development Collaboration: Work closely with the product development team to ensure new products align with brand identity and meet consumer needs.
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Budget Management: Oversee the brand's marketing budget, ensuring efficient allocation of resources to maximise ROI.
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Team Leadership: Lead and mentor the brand team, fostering a collaborative environment to achieve brand goals.
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Stakeholder Engagement: Collaborate with internal and external stakeholders, including sales, procurement, and agencies, to ensure cohesive brand messaging.
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Performance Monitoring: Utilize analytics tools to track campaign performance, consumer feedback, and market trends, adjusting strategies as necessary.
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