Job summary
The Sales Executive role at Optica is a specialized retail position focused on helping customers choose eyewear solutions that best meet their prescription, lifestyle and personal style needs.
Min Qualification:
Diploma
Experience Level:
Mid level
Experience Length:
3 years
Language Requirement:
English
Working Hours:
Full Time - 9 to 5
Applicant Location:
Kenya
Job descriptions & requirements
Role Overview
The Sales Executive role at Optica is a specialized retail position focused on helping customers choose eyewear solutions that best meet their prescription, lifestyle and personal style needs.
While the title reflects a sales function, internally the role is known as an Eyewear Consultant (EWC) because it involves a consultative approach to assisting customers in selecting frames, lenses, and eyewear products. This role requires a strong understanding of eyewear products and customer needs, supported by structured training provided by the company.
The position plays a critical role in delivering an excellent customer experience while contributing to the store’s sales performance.
Training & Development
All candidates will undergo a structured training program designed to equip them with the knowledge and practical skills required for the role.
Continuous evaluations during the training period help assess progress and ensure each candidate develops the competence required to perform confidently as an Eyewear Consultant (EWC).
Key Responsibilities
Customer Experience
• Welcome and assist customers in a warm, professional, and courteous manner.
• Understand customers’ needs, preferences, and lifestyle to recommend suitable eyewear solutions.
• Provide clear information on products, pricing, and services offered.
• Handle customer inquiries, concerns, and complaints professionally.
Eyewear Consultation
• Guide customers in selecting frames & lenses that best suit their prescription needs and other personal preferences
• Recommend appropriate lens types and features based on the customer’s lifestyle, occupation, and usage requirements.
• Dispense completed eyewear orders and explain proper care and maintenance of glasses
Sales & branch Performance
• Achieve established sales and customer service targets.
• Assist in maintaining attractive product displays and a well-organized retail environment.
• Support branch promotions and initiatives to enhance performance.
Operations & branch Support
• Follow procedures for sales processing, order creation, and payment handling.
• Perform minor adjustments and simple repairs to frames when required.
• Assist with inventory handling and product organization.
• Maintain cleanliness and proper presentation of the branch and display areas.
• Support colleagues and coordinate with the head office when necessary.
Team Contribution
• Maintain positive working relationships with customers and coworkers.
• Contribute to a collaborative team environment.
• Perform any additional duties assigned by management when required.
Candidate Profile
Education
• Minimum KCSE (Form Four) with at least Grade C-
• Certificate or Diploma in Sales, Hospitality, or Customer Service is an added advantage.
Experience
• Minimum 3 years of experience in retail sales or customer service is preferred.
Personal Attributes
The ideal candidate should demonstrate:
• Neat and professional presentation
• Confidence and strong interpersonal skills
• Warm, friendly, and customer-oriented personality
• Ability to communicate clearly and professionally
Compensation & Benefits
• Gross Salary: KES 30,000
• Sales Incentives: Performance based incentives linked to individual and branch sales targets, providing additional earning opportunities for high performing individuals
• Medical Cover:
o Inpatient medical cover provided after successful completion of the first year of service.
o Outpatient medical cover provided after completion of the second year of service.
• Pension Scheme: Eligibility to join the company pension scheme after successful completion of the first year of service.
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