Sales Manager

Key Responsibilities

1. Strategic Sales Planning & Business Development

• Formulate and implement aggressive sales strategies to meet and exceed corporate financial goals.

• Identify new business leads, distribution channels, and retail/B2B market opportunities.

• Analyze market trends, competitor activity, and customer insights to refine sales tactics.

2. Team Leadership & Performance Management

• Lead, mentor, and inspire the sales team to ensure operational excellence and target attainment.

• Set clear performance goals, monitor KPI progression, and conduct regular sales evaluations.

• Provide continuous coaching, field support, and professional development for sales reps.

3. Account Management & Stakeholder Relations

• Build and sustain strategic relationships with major accounts, distributors, and corporate clients.

• Drive client retention and ensure high satisfaction levels through prompt resolution and quality service.

• Serve as an ambassador for the brand ethos: "Great Coffee. Stronger Together."

4. Financial & Operational Accountability

• Prepare sales forecasts, revenue plans, and operational budgets for executive review.

• Monitor sales pipelines, revenue tracking, and accounts receivable to ensure healthy cash flow.

• Report routinely on team targets, market share growth, and departmental performance.

Minimum Qualifications & Skills

• Education: Diploma or Bachelor’s Degree in Sales, Marketing, Business Administration, or a related discipline.

• Experience: Minimum of 5 years of direct management experience in sales (FMCG, food & beverage, or coffee industry      preferred).

• Core Competencies:

• Proven leadership and people management capabilities ("Achieve. Lead. Inspire")

• Strategic mindset with strong commercial acumen and financial planning capabilities.

• Demonstrated track record of achieving set targets and first-time organizational milestones.

• Excellent negotiation, communication, and key account management skills.