Sales Representative – (Coast Region)
MSVL Group
Sales
Job Summary
This is a business development-focused role — centered on building new accounts rather than managing existing ones. The successful candidate will be responsible for identifying, approaching, and converting new customers across bars, restaurants, supermarkets, wine shops, and event organizers, driving brand visibility and sales growth for the wine and sangria category.
- Minimum Qualification : Diploma
- Experience Level : Entry level
- Experience Length : 2 years
Job Description/Requirements
Sales Representative – (Coast Region)
Industry: Distribution / Retail / FMCG
Company Background
Our client is a leading national distributor of food and beverage products serving hotels, restaurants, catering establishments, institutions, and retail outlets across Kenya.
The company has recently introduced a Spanish wine and sangria line — a globally recognized brand celebrated for its quality, accessibility, and consumer appeal.
We are seeking an ambitious and results-oriented Sales Representative with proven experience in wine and beverage sales to spearhead growth in the Coast Region.
Key Responsibilities
· Develop and execute a clear sales strategy to expand the brand’s footprint across the Coast market.
· Proactively identify, visit, and onboard new customers across different channels.
· Achieve and exceed monthly and quarterly sales targets.
· Organize and execute tastings, promotions, and brand activations to increase awareness and drive consumer trial.
· Collect and report market intelligence on competitor products, pricing, and emerging trends.
· Maintain accurate records of customer interactions, sales activities, and performance reports.
· Collaborate with management to design and implement localized marketing initiatives and promotional campaigns.
Candidate Profile
· Diploma or Bachelor’s degree in Sales, Marketing, Business Administration, or related field.
· Proven field sales experience in alcoholic beverages or FMCG (wine experience will be an added advantage).
· Strong communication, negotiation, and presentation skills.
· Self-motivated, target-driven, and able to work independently.
· Professional appearance with excellent interpersonal skills.
· Valid driving license (essential).
· Proficiency in Microsoft Office and Excel for reporting and analysis.
Remuneration & Benefits
· Salary: Kshs 30,000 – 35,000 (based on experience and performance).
· Transport: Company vehicle available most of the time.
· Commission: Attractive commission on sales achieved above the minimum monthly target.
· Contract: 1-year renewable contract based on performance.
Joining: Immediate
Application: Interested candidates are invited to apply by sending their CVs to careers@msvlgroup.com
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