Skills

Account Manager-Experiential Marketing

Job Summary

Account manager-experiential marketing main roles are business development, branding strategy and ensure quality control of all the activities in his/her supervision.

  • Minimum Qualification: Diploma
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description/Requirements

Position:      Account Manager-Experiential Marketing (FOR A BELOW THE LINE MARKETING AND RESEARCH COMPANY)
Employer:      A LEADING BELOW THE LINE MARKETING AND RESEARCH COMPANY
Ref No:      SGK-AM_EXPERIENTIAL MARKETING-02-2021
Industry:      MARKETING AND RESEARCH
Job Category:      MIDDLE MANAGEMENT
Town:      NAIROBI
Country:      KENYA

Requirements:  
•    University degree/college diploma or equivalent in a relevant field. Have created and managed retail promotions, roadshows, event marketing and have a good knowledge of the market.
•    Good proposal and report writing skills.

Experience:     
•    Minimum of 3 yrs experience as an account manager experiential/BTL marketing.

Salary:      KSHS. 80,000 - 100,000 PLUS COMPANY BENEFITS

Duties:     
Account manager-experiential marketing main roles are business development, branding strategy and ensure quality control of all the activities in his/her supervision.

Other roles include: -
•    Ensure highest standards for client service in order to maintain and build existing business relationships, handling client requests, campaign activity and other day to day client requirements when called upon.
•    Sourcing for business from existing and new clients.
•    Preparing pitch documents and presentations.
•    Analyze and understand client briefs and requirements.
•    Conceptualization of new and exciting viable ideas for brands.
•    Research and insight generation for existing and new clients in order to understand the market landscape for the benefit of clients.
•    Conduct industry analysis on completion of project and market dynamics on behalf of the client.
•    Work closely with the operations department to plan and implement BTL activations and events.
•    Provide guidance to operations teams.

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