Product Manager – Consumer Healthcare (Pharmacy)

Key Responsibilities

1. Marketing & Commercial Strategy

    • Develop and implement medico-marketing plans in collaboration with the medical team, ensuring alignment with company and client objectives.

    • Analyze market dynamics, competitive landscape, and sales performance to identify growth opportunities.

    • Create and adapt marketing materials (presentations, leave-behinds, digital content) to support promotional teams.

    • Monitor and optimize marketing campaigns, adjusting strategies based on performance insights.

    • Define targeting and frequency plans in line with company guidelines.

2. Sales Team Enablement & Support

    • Ensure seamless alignment between marketing and sales teams to enhance execution.

    • Provide strategic analysis and recommendations to optimize field force activities.

    • Train and support sales teams on product knowledge, positioning, and messaging.

    • Ensure compliance with company policies on professional conduct, expense management, and activity tracking.

3. Key Opinion Leader (KOL) Engagement & Events

    • Support the organization of regional events, conferences, and scientific engagements with KOLs.

    • Develop strong relationships with key stakeholders to enhance brand credibility and advocacy.

4. Market & Performance Analytics

    • Analyze sales results, market performance, and competitive trends to guide strategic decisions.

    • Present actionable insights from sales data, market intelligence, and key performance indicators (KPIs) to internal stakeholders.

    • Implement corrective action plans where necessary to optimize commercial performance.

5. Compliance & Reporting

    • Provide regular activity reports and business reviews to company management and clients.

    • Ensure all marketing initiatives comply with internal policies and external regulatory requirements.

6. Strategic Market Analysis & Innovation

    • Monitor industry trends, innovations, and advancements in relevant therapeutic areas.

    • Identify opportunities for portfolio expansion and market differentiation.

Candidate Profile

    • Experience: Minimum 3 years in a similar marketing or product management role within the pharmaceutical industry.

    • Strong experience in Consumer Healthcare – pharmacy oriented 

    • Analytical Skills: Strong ability to analyze sales data, market trends, and performance metrics to drive strategic decisions.

    • Communication & Presentation: Excellent proficiency in developing and delivering high-level presentations.

    • Cross-Functional Leadership: Proven ability to collaborate and coordinate promotional teams across different functions.

    • Ethical & Compliance Orientation: Strong commitment to upholding regulatory standards and corporate integrity.

    • Results-Driven Mindset: Ability to prioritize tasks, manage multiple projects, and drive commercial success in a fast-paced environment.