Sales Manager

Key Responsibilities1. Sales Strategy & Revenue Growth

• Develop and execute a comprehensive sales strategy aligned with company growth targets.
• Own and deliver monthly, quarterly, and annual revenue and margin targets.
• Build and manage a robust sales pipeline, ensuring consistent deal flow across all segments.
• Identify high-value opportunities in commercial, industrial, NGO, and government sectors.
• Drive solution-based selling, including bundled solar + storage + installation offerings.

2. Team Leadership & Performance Management

• Assist in recruitment, train, and manage a high-performing sales team.
• Manage and monitor team performance
• Conduct regular performance reviews, coaching, and field support.
• Build a performance-driven culture with accountability and continuous improvement.

3. Technical Sales Oversight

• Provide guidance on solar system sizing, costing, and proposal development.
• Work closely with technical/engineering teams to ensure:
• Accurate system design
• Feasible project execution timelines
• Support the team in closing complex deals requiring technical and financial structuring.

4. Business Development & Partnerships

• Establish and maintain relationships with: Corporate clients, Real estate developers, Contractors and EPC partners, Government and institutional stakeholders
• Develop strategic partnerships to expand market reach and distribution channels.
• Lead negotiations and closing of high-value contracts and tenders.

5. Market Intelligence & Competitive Positioning

• Monitor industry trends in the Kenyan solar market, including: Pricing models, Competitor offerings, Regulatory changes
• Provide actionable insights to refine pricing, product offerings, and go-to-market strategy.

6. Sales Operations & Reporting

• Implement and manage CRM systems and sales tracking tools.
• Prepare detailed reports on:Sales performance,Pipeline health,Forecast accuracy
• Ensure proper documentation of contracts, client engagements, and compliance requirements.

Key Deliverables / KPIs

• Monthly and quarterly revenue achievement
• Pipeline value and conversion rates
• Team productivity (sales per agent)
• Customer acquisition and retention rates
• Average deal size growth
• Reduction in sales cycle duration

Qualifications & Experience

• Bachelor’s degree in Business, Engineering, Energy, or related field (MBA is an added advantage).
• Minimum 5–8 years’ experience in sales, with at least 3 years in a leadership role.
• Proven experience in solar energy, electrical systems, or technical solution sales.
• Demonstrated ability to close high-value B2B deals.
• Strong understanding of: Solar PV systems, Inverters, batteries, and installation processes.