Sales Manager - Sports Footwear/Apparels/Accessories/Equipment
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Job summary
Responsible for managing the distribution of a company's products to customers by building relationships with retailers, wholesalers, or other sales channels, ensuring timely delivery, maintaining inventory levels, and achieving sales targets through effective market analysis and sales strategies
Min Qualification:
Bachelors
Experience Level:
Senior level
Experience Length:
5 years
Job descriptions & requirements
Location: Nairobi
Department: Sales
Reports to: COO
Job Summary:
A sales distributor is responsible for managing the distribution of a company's products to customers by building relationships with retailers, wholesalers, or other sales channels, ensuring timely delivery, maintaining inventory levels, and achieving sales targets through effective market analysis and sales strategies, often involving negotiation and customer service to optimize product visibility and market penetration.
KEY RESPONSIBILITIES
1. Customer Relationship Management:
Develop and maintain strong relationships with existing and potential customers, including retailers, distributors, and key decision-makers, to understand their needs and promote product sales.
2. Sales Target Achievement:
Identify and pursue new sales opportunities to meet or exceed sales goals within assigned territories, managing sales pipelines and closing deals effectively.
3. Market Analysis:
Conduct market research to identify trends, competitor activity, and potential opportunities for product expansion within the assigned market.
4. Inventory Management:
Monitor stock levels, manage product availability, and coordinate with logistics teams to ensure timely delivery of products to customers.
5. Pricing and Negotiation:
Negotiate pricing and terms with customers, considering market conditions, product features, and company policies.
6. Product Promotion:
Educate customers about product features, benefits, and applications through presentations, demonstrations, and other marketing initiatives.
7. Order Processing:
Receive and process customer orders accurately, ensuring proper documentation and coordination with the warehouse and logistics teams.
8. Reporting and Analysis:
Track sales performance, generate reports on key metrics, and analyze data to identify areas for improvement and adjust sales strategies accordingly.
9. Distribution Channel Management:
Manage relationships with distributors, wholesalers, and other sales channels to optimize product distribution and reach target markets.
Requirements
Qualifications:
• Bachelor’s degree in business, Sales, Marketing, or related field.
• Minimum 5+ years of sales experience in Sports Footwear/Apparels/Accessories/Equipment.
• Strong knowledge of Kenya. retail & distribution ecosystem.
• Experience handling distributors, MBOs, and SIS formats.
• Proven track record of achieving sales targets.
EXPERIENCE AND SKILL
• Strong communication, negotiation, and persuasion skills to close deals and build customer loyalty.
• Market Knowledge: Understanding of market dynamics, competitor landscape, and industry trends.
• Relationship Building: Ability to establish and maintain strong relationships with customers and key stakeholders.
• Analytical Skills: Data analysis skills to interpret sales trends and make informed decisions.
• Logistics Understanding: Basic knowledge of supply chain management, inventory control, and delivery processes.
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