SALES REPRESENTATIVE – RETAIL (ALCOHOLIC BEVERAGES)

JOB TITLE: SALES REPRESENTATIVE – RETAIL (ALCOHOLIC BEVERAGES)

NATURE OF JOB: FULL TIME

INDUSTRY: ALCOHOLIC BEVERAGES

SALARY: KSHS. 20,000 + KSHS. 6,000 TRANSPORT+ KSHS. 1,000 AIRTIME +COMMISSION

JOB LOCATION: RUARAKA, NAIROBI

DUTIES AND RESPONSIBILITIES

Retail Sales Execution:

• Actively visit assigned retail outlets on a daily/weekly schedule to promote and sell the company’s alcoholic beverages.
• Present product offerings clearly and persuasively to shop owners and retail staff.
• Upsell and cross-sell products to maximize sales and profitability.

Order Management:

• Collect accurate orders from retail outlets and ensure they are processed in a timely manner.
• Track order delivery and follow up to ensure customer satisfaction.
• Maintain records of sales transactions and update sales reporting systems regularly.

Customer Relationship Management:

• Build and nurture strong, long-term relationships with shop owners and retail staff.
• Serve as the main point of contact for retail outlets, addressing inquiries, complaints, or special requests promptly.
• Educate retailers about new products, promotions, and seasonal offerings to encourage repeat business.

Market Intelligence & Reporting:

• Monitor competitor activities, pricing, and promotions in the retail sector.
• Gather market feedback, including customer preferences, trends, and challenges in retail environments.
• Prepare and submit weekly and monthly sales reports, highlighting performance, insights, and opportunities.

Stock & Merchandising Management:

• Ensure proper display and merchandising of products in retail outlets according to brand guidelines.
• Check inventory levels at retail points and advise on restocking needs.
• Ensure products are stored and presented according to safety and quality standards.

Achievement of Sales Targets:

• Meet or exceed monthly and quarterly sales targets set by management.
• Develop strategies to increase sales in assigned territory, including promotions, sampling, and loyalty programs.
• Continuously look for new retail opportunities to expand the customer base.

Professional Representation:

• Represent the company professionally during all retail interactions.
• Uphold brand image and ensure company policies and procedures are followed at all times.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma or Certificate in any field
• Minimum 2–3 years of experience in retail sales of alcoholic beverages (Wines & Spirits)
• Proven track record in meeting sales targets and managing retail accounts
• Hands-on experience with shop visits, order collection, and customer relationship management
• Strong communication, negotiation, and interpersonal skills
• Self-motivated, organized, and able to work independently