Trade Marketing Executive
Job summary
Manage trade marketing activities for beverages and dairy products through vendor coordination, field activations, POSM deployment, sales team collaboration and performance reporting, with a strong focus on retail visibility, execution quality and on-ground auditing across Nairobi.
Job descriptions & requirements
Key Responsibilities
- Manage printers, fabricators and promotional crew networks.
- Coordinate on-ground activations, events and trade marketing deployments.
- Oversee POSM installation and ensure quality retail visibility.
- Work closely with sales teams to support trade marketing activities.
- Conduct field audits and monitor execution against required standards.
- Prepare audit and performance reports.
Requirements
- Diploma or Degree in Marketing, Business or a related field.
- 2–4 years of experience in Trade Marketing, Experiential Marketing, Brand Activations or Event Management.
- FMCG, beverages, dairy, telecom or experiential agency experience preferred.
- Strong vendor and fabrication management experience.
- Good understanding of print quality, design layouts and spatial setups.
- Willingness to spend up to 75% of working time in the field.
- Own car is an added advantage.
- Location: Nairobi — 2 positions.
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