Bakery Ingredients Sales Executive (B2B Specialist)

About Our Client

Our client is a leading distributor in the Kenyan bakery and pastry ingredients sector, specializing in high-quality pre-mixes (bread & cake mixes), culinary chocolates, dessert spreads, icings, and decorative toppings. They serve a diverse clientele ranging from industrial bakeries and artisan patisseries to hotels, restaurants, and food service providers across Nairobi and beyond.

Backed by a team of culinary experts, they don't just supply ingredients—they provide formulation support and professional recipes to help commercial bakers and pastry chefs achieve consistent, premium results. They are now seeking a rainmaker—a sales hunter who already has deep roots in Nairobi's F&B industry and can start generating revenue from Day One.

Key Responsibilities

1. B2B Wholesale Acquisition (Core Function)

• Aggressively prospect and secure hotels, high-end cafes, restaurants, industrial bakeries, artisan patisseries, and corporate caterers across Nairobi (Westlands, Kilimani, Karen, Industrial Area, and uptown estates).
• Leverage your existing contact database to introduce our client's product range (pre-mixes, chocolates, spreads, and toppings) to purchasing managers and head chefs.

2. Revenue Growth & Account Management

• Drive recurring weekly/monthly orders by building long-term supply relationships.
• Introduce bulk subscription models for hotels requiring consistent pastry output.
• Identify seasonal peaks (Christmas, Easter, Valentine's Day, wedding seasons) and upsell volume accordingly.
• Expand into the retail/home-baker segment by promoting retail-packaged products to smaller bakeries and cooking schools.

3. Technical Sales Support

• Collaborate with the in-house culinary team to organize product tastings and baking demonstrations for prospective clients.
• Use formulation expertise to show clients how our client's ingredients can solve their production challenges (e.g., consistency, shelf-life, yield).

4. Market Intelligence

• Monitor competitor pricing, product launches, and client preferences within the Nairobi bakery supply chain.
• Provide feedback to management on emerging trends and unmet needs in the market.

Requirements (Strict Criteria)

Requirement

Details

Industry Experience

Minimum 2+ years of B2B sales experience in bakery ingredients, food commodities, or related FMCG perishables within Kenya.

Existing Clientele

Must have a verifiable list of at least 20 active contacts (chefs, procurement managers, bakery owners) in the Nairobi hospitality and food service sector.

Product Knowledge

Familiarity with bread/cake pre-mixes, chocolates, icings, and dessert ingredients. Ability to speak the language of professional bakers.

Communication

Strong negotiation and presentation skills; capable of pitching to both technical chefs and commercial buyers.

Mobility

Must own a reliable motorcycle or car to navigate Nairobi traffic for client visits across multiple locations.

Numeracy

Proficient in calculating margins, discounts, volumetric pricing, and ROI for clients on the spot.

What Our Client Offers

• A strong brand reputation as a trusted supplier of premium baking ingredients in Kenya.
• A diverse and innovative product portfolio that makes selling easier.
• Technical back-up from culinary experts to help you close deals.
• Uncapped earning potential—your income grows directly with your sales.