Business Development Executive (Cosmetics) - Nairobi & Eldoret
Job summary
The Business Development Executive will scope the market, identify and recruit wholesale and retail customers, coordinate product testing and reporting, and execute promotional activities to educate consumers and drive sales. This role manages the end-to-end sales cycle for Cosmetic products.
Job descriptions & requirements
Key Responsibilities
1) Market scoping and growth planning
• Research, map, and prioritize target areas and customer segments within your region (Nairobi or Eldoret and surrounding markets).
• Identify growth opportunities, competitor activity, pricing trends, and customer needs.
• Build and maintain a territory plan and pipeline to meet monthly targets.
2) Customer acquisition (wholesale and retail)
• Identify, approach, and onboard new customers including wholesalers, distributors, retailers, salons, pharmacies, cosmetic shops, supermarkets, and kiosks where relevant.
• Schedule and lead customer meetings, product presentations, and negotiations.
• Convert leads into active accounts and maintain strong relationships to drive repeat orders.
3) End-to-end sales cycle management
• Manage the full sales cycle: lead generation, qualification, pitching, sampling, follow-ups, closing, and account management.
• Collect customer orders accurately and submit them on time for fulfillment.
• Maintain accurate records of leads, visits, orders, and sales performance.
4) Product testing, feedback, and reporting
• Coordinate product sampling and testing with selected customers and consumers.
• Collect structured feedback, document findings, and share insights with management/production to support product improvement.
• Submit regular field reports on customer feedback, objections, product performance, and market insights.
5) Promotions and consumer education
• Plan and execute promotional activities such as activations, demos, trainings, and consumer education events.
• Drive product awareness and adoption by explaining product benefits and usage.
• Track and report promo outcomes (reach, trials, conversions, and sales impact).
6) Fulfillment coordination (warehousing and distribution)
• Work closely with warehousing and distribution teams to confirm stock availability and delivery schedules.
• Coordinate deliveries and follow up to ensure orders are delivered accurately and on time.
• Resolve delivery issues quickly and professionally to protect customer experience.
7) Payments and collections
• Ensure goods are fully paid for before delivery (unless otherwise approved by management).
• Follow up on invoices and payments and maintain accurate customer payment records.
• Support documentation for orders, deliveries, and payments.
8) Targets and performance management
• Meet or exceed sales and profit targets for your territory.
• Provide weekly updates and monthly performance reports (pipeline, conversions, sales, collections, and key challenges).
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