Business Development Manager

Job title: Business Development Manager

Department: Operations, Office Management, and Project Management Department.

Job Location: Field /Office

Reporting to: Director

Job Summary/ Overall Purpose: 

• Responsible for all or part of a department's operations or the company's operations

Job Specifications

• The job holder must have the following qualifications
• Degree in Business Commerce
• 5 years of Experience in management

Duties and Responsibilities:

• Oversee day-to-day operations, assign weekly performance goals, and ensure their completion to accomplish company goals 
• Recruit, onboard, and train high-performing employees to achieve sales, profitability, market share, and company objectives 
• Maintain project timelines to ensure tasks are accomplished effectively 
• Develop, implement, and maintain budgetary and resource allocation plans 
• Delegate responsibilities to the best-qualified employees and enforce all policies, procedures, standards, specifications, guidelines, and training programs, set policies and processes 
• Evaluate and improve operations and financial performance 
• Direct the employee assessment process, Prepare regular reports for upper management, and Provide solutions to issues (e.g. profit decline, employee conflicts, loss of business 
• Developing key performance goals and managing the performance of staff
• Developing marketing strategies for new products 
• Organizing promotional events and coordinating day-of deliveries and staffing leading and training the sales team 
• Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints 
• Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales by identifying potential new markets and creating a plan to enter the market 
• Brainstorming fresh advertising ideas with senior management 
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door 
• Deploy successful marketing campaigns and own their implementation from idealization to execution 
• Experiment with a variety of organic and paid acquisition channels like content creation, content creation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copyrighting, performance analysis 
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups 
• Build strategic relationships and partner with key industry players, agencies, and Vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely 
• Oversee and approve marketing material, from website banners to hard-copy brochures 
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals 
• Analyze consumer behavior and adjust email and advertising campaigns accordingly to competitors

Key Result Areas:

• Weekly/monthly company report
• Customer relationship management
• Ensuring the running of the company goes smoothly
• Generation of leads by organizing Activations and Site visits