Business Developer Wholesale
BrighterMonday Consulting
Management & Business Development
Job Summary
The Business Developer Wholesale is responsible for driving market expansion and penetration by converting market opportunities into long-term, profitable commercial partnerships. This role leads the entire acquisition cycle, from prospecting and market analysis to onboarding and initial growth, ultimately accelerating business expansion and building scalable commercial foundations aligned with the brand's strategic goals.
Job Description/Requirements
KEY EXPECTATION
Develop Decathlon business in the East African Countries by unlocking strong and long business contracts with :
- Resellers
- Distributors
- Major Companies /NGOs/Schools
Key Responsibilities
● Develop and Acquire New Customers: Build a qualified pipeline, conduct market mapping, and lead the end-to-end acquisition process to identify and engage potential partners.
● Build Sustainable Commercial Partnerships: Define commercial conditions, negotiate product ranges, and create a strategy for onboarding new partners, ensuring a smooth operational setup with internal teams (e.g., supply, finance, digital).
● Drive Growth of New Accounts (3-6 months): Monitor sell-in/sell-through performance, identify quick wins, and organize support (training, marketing) to accelerate the ramp-up phase before handing the account over to a Key Account Manager.
● Contribute to Business Channel Expansion Strategy: Share market data, benchmark competition, and collaborate on building efficient onboarding and sales enablement processes to support the overall channel development and scalability.
Must-Have Prerequisites
● Education: Degree in Business, Sales, Marketing, or International Trade.
● Experience: Proven track record of developing new clients, growing existing accounts, and working effectively in cross-functional teams.
● Specific Knowledge: Deep understanding of wholesale and distribution models, sport retail market dynamics, and contract negotiation, margin management, and pricing structures.
● Analytical Ability: Strong ability to analyze sales performance, market potential, and competitor activity.
Core Hard Skills
● Market knowledge.
● Negotiation in wholesale.
● Market analysis.
● Digital sales acumen.
● Project management.
● Commercial dynamism.
● Legal stakes management.
Core Soft Skills
● Strategic sense.
● Goal setting.
● Persuasive communication.
● Decision making.
● Collaboration and cooperation.
Career Path Potential
This role is a springboard for future growth within the organization, with potential next steps including:
● Country wholesale director.
● Country business director.
● Zone/region business director.
● Wholesale sales manager.
Our Benefits Package
● A lucrative salary
● Monthly bonus based on performance
● Flexible working hours
● Medical Insurance
● Employee Discounts
● Professional Development
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