To implement the communications plan by supporting and delivering a range of communications activities, providing research and analysis, and prioritizing effectively.
KEY ACCOUNTABILITIES (not all-inclusive)Implement communication work plan designed to maintain and enhance the visibility and reputation of FtMA, as well as support fundraising activities, ensuring alignment with overall communications and FtMA strategies. Contribute to communications through good research, analysis of assigned area of work and timely preparation and distribution of information products to target audience(s). Craft key internal and external content including case studies, donor reports, beneficiary profiles, and other required communications materials. Lead in creating communications templates and prepare presentations to be used by all staff at meetings and conferences. Support the social media plan by developing social media content, and utilizing platforms, networks and partners to enhance coverage and support of FtMAs activities.
KEY ACCOUNTABILITIES (cont.)Generate donor specific visibility content including, text, photos, videos and audio for use across a range of integrated online platforms, in order to support global and country fund-raising activities, ensuring consistency with corporate messages. Monitor and analyse traditional and social media to inform the development and/or evaluation of communication activities and strategies. Guide and supervise more junior staff, acting as a point of referral and supporting them with more complex analysis and queries. This includes the onboarding, training, and support of FtMA Country level Communications Officers. Collate outreach data contribute to the preparation of accurate and timely reports, Support communications activities that enable informed decision making and ensures consistency of information presented to the media and other stakeholders. Support capacity building of FtMA staff on all aspects of communication, provides advice and guidance within area and level of expertise, in order to ensure that all activities meet desired standards of consistency, quality and impact. For example the design and review of training materials.
STANDARD MINIMUM QUALIFICATIONS
Education: Advanced University degree in Journalism, International Relations, Public Relations, Communications or other relevant field, or First University degree with additional years of related work experience and/or trainings/courses.
Experience: Â Three years post graduate relevant managerial experience with Masters Degree, or five years post graduate relevant managerial experience with a first University Degree.
Language: Â Fluency in English language.Â
DESIRED EXPERIENCES FOR ENTRY INTO THE ROLE
Has gained experience in utilizing specialist communications techniques to enhance functional outputs
Has provided direction and instruction to more junior staff members within area of expertise
Capability Name Description of the behaviour expected for the proficiency level Media and Influencer Relationship Management Demonstrates ability to build and sustain effective collaborative relationships with key media contacts and influencers in area of expertise to raise the profile of WFP, build relationships and further organisational aims. Media and Communication Expertise Facilitates open verbal or written communication with media and influencers as required (i.e. through preparation of tailored written or visual materials presentations, and official documentation) to convey tailored messages. Engages in mutually informative discussion with media and influencers. Specialised Knowledge in Communications Uses sound theoretical knowledge of communications concepts to generate or facilitate the generation of effective communication materials across various media. Applies this to define work plans aligned to identified areas of WFPs communications strategy. Sociopolitical Contextual Understanding Demonstrates deep understanding of the multilateral/interagency environment and the dynamics in which WFP operates which influences approach to working, policy development and decision making. Communication Strategy and Planning Applies advanced understanding of WFP communications strategy and best practice to effectively develop strategies to engage with media and other significant external stakeholders within area of responsibility. Oversees implementation, providing recommendations for improvement.
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