Immediate Start
New
2 weeks ago
Digital Marketing
Silda Enterprise Ltd
Marketing & Communications
IT & Telecoms
KSh
15,000 - 30,000
Easy Apply
Skills Required
Diploma or Bachelor’s in Marketing Digital Marketing Communication Business IT or related field. Strong creativity and content creation skills Excellent communication and copywriting Data analysis and reportingJob Summary
The Digital Marketing Personnel will be responsible for planning, executing, optimizing, and reporting on all digital marketing activities. This includes social media management, content creation, SEO/SEM, email marketing, online advertising, analytics, and driving brand visibility and lead generation across all company platforms.
- Minimum Qualification : Bachelors
- Experience Level : Mid level
- Experience Length : 3 years
- Working Hours : Full Time
Job Description/Requirements
A. Digital Marketing & Campaigns
- Develop and execute digital marketing strategies to drive brand awareness and conversions.
- Plan and run paid digital campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn Ads, TikTok Ads).
- Manage day-to-day content posting, engagement, and reporting across platforms
- Drive lead-generation funnels for products and services.
- Develop and execute monthly/quarterly digital marketing plans and calendars.
B. Social Media Management
- Manage all corporate social media accounts (Facebook, Instagram, LinkedIn, TikTok, YouTube, Twitter/X).
- Create engaging multimedia content (graphics, videos, reels, stories).
- Respond to customer inquiries and comments in a timely manner.
- Grow follower base and enhance brand engagement.
C. Content Creation
- Develop high-quality content: blogs, captions, scripts, email content, website content, product write-ups, case studies.
- Collaborate with designers and videographers to produce marketing assets.
- Plan and execute content for product launches, campaigns, and events.
D. SEO & Website Optimization
- Manage website updates, product pages, and blog posts.
- Conduct SEO audits and optimize site for improved ranking.
- Implement keyword strategies for search visibility.
- Monitor web performance using Google Search Console, Analytics, SEMRush, etc.
E. Email & CRM Marketing
- Create and manage email marketing campaigns.
- Build email lists and segmentation based on customer data.\Analyze open rates, CTR, conversions, and optimize.
F. Analytics & Reporting
- Track and report weekly and monthly performance KPIs.
- Monitor conversions, traffic sources, ROI, audience demographics, and campaign success.
- Present insights and recommend improvements.
G. Brand & PR Support
- Maintain consistent brand identity across digital platforms.
- Support event marketing, webinars, exhibitions, and product demonstrations.
- Monitor online reputation and reviews.
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