Modern Trade Manager – Food Manufacturing

Job Title: Modern Trade Manager – Food Manufacturing

Department: Commercial

Reporting to: Commercial Manager

Location: Nairobi with travel across Kenya

Type of Employment: Permanent

Brief on Client

Our client is an established company in food manufacturing that has been in existence for over 30 years.

Role Summary

As the Modern Trade Manager, you will play a crucial role in developing and implementing modern trade strategies according to company goals and objectives aiming to accelerate growth. Conducting market research and analysis to create detailed business plans on modern trade opportunities. 

Key Responsibilities:

• Strategic Sales Management: Establish corporate goals, short term and long-term budgets and developing business plans for the achievement of these goals. Segmentation of modern trade customers and overlaying full business portfolios so as to create trade execution plans that drive maximum impact across all categories.

• Customer Management Activities: Development and sustenance of solid relationships with 

modern trade customers. Heading successful product launches and developing effective customer management activities.

• Team Leadership and Development: Driving performance management on KPIs including demand, availability gaps, price achievement, profitability and working capital. Formulate performance measures, parameters and targets in line with the business objectives and set targets.

• Market research and Insight Management: Conducting competitor analysis, keeping abreast with market trends and competitor moves, reporting on the trends, analysis, moves and giving suggestions on adjustments.

• Budget Management: Deliver profitability analysis at product level and linkage to commercial decisions

• endeavoring to meet target margins.

Qualifications & Experience 

• Bachelor’s degree in business administration, sales, marketing or any related field.

• 8 years plus proven business development and/or sales experience in FMCG.

• Extensive knowledge of the Kenyan market with Modern Trade experience.

• Demonstrable experience developing and executing sales plans built on targeted strategies.

• Excellent communication and presentation skills

• Strong analytical skills and ability to analyze economic environments and business opportunities in a systematic and detailed manner.