Sales Executive (Kiambu & Meru)

Job Summary

We are seeking a results-oriented and commercially focused Technical Sales Executive / Commercial Associate to drive business growth and market penetration within the animal feed industry. The successful candidate will be responsible for identifying new business opportunities, building strong customer relationships, growing market share, and executing sales strategies across assigned territories. This role is best suited for candidates with a strong sales and business development background who thrive in a fast-paced, target-driven environment.

Key ResponsibilitiesBusiness Development & Market Expansion

• Identify and pursue new sales opportunities within assigned markets.

• Develop and execute strategies to achieve and exceed sales targets.

• Conduct market research to understand customer needs, pricing trends, and competitor activities.

• Expand market coverage and drive business growth across the territory.

Customer Relationship Management

• Build and maintain strong relationships with distributors, agents, and key customers.

• Provide product information and commercial solutions tailored to customer needs.

• Ensure timely communication, follow-up, and customer support.

• Strengthen customer loyalty and long-term business partnerships.

Sales Strategy & Reporting

• Maintain and manage a structured sales pipeline.

• Track sales performance and customer engagement activities using CRM tools.

• Prepare sales reports, forecasts, and performance updates.

• Analyze customer feedback and market data to improve sales effectiveness.

Industry Knowledge & Market Intelligence

• Monitor industry developments, market trends, and competitor activities.

• Gather insights on customer behavior, distribution channels, and market opportunities.

• Represent the company at exhibitions, trade events, and networking forums.

Collaboration & Execution

• Work closely with internal teams to align commercial activities with business objectives.

• Support promotional campaigns and customer engagement initiatives.

• Provide market insights to support product positioning and business planning.

• Perform any other duties as assigned by management.

Qualifications & Requirements

• Diploma or Bachelor's Degree in Sales, Marketing, Business Administration, Animal Science, Agriculture, or a related field.

• Minimum 4 years' experience in animal feed sales or a similar commercial role within the agricultural sector.

• Proven track record of achieving and exceeding sales targets.

• Strong commercial and business development skills.

• Excellent communication, negotiation, and presentation abilities.

• Proficiency in CRM systems and sales reporting tools.

• Ability to work independently and deliver measurable results.

• Valid driving licence for a motorbike or motor vehicle.

• Strong understanding of the livestock and animal feed market is highly preferred.

Key Competencies

• Business Development & Sales

• Customer Relationship Management

• Negotiation & Influencing Skills

• Commercial Awareness

• Market Intelligence & Analysis

• Results Orientation & Accountability

• Communication & Presentation Skills

• Planning & Organization

• Initiative & Self-Motivation

• Adaptability & Resilience

• Collaboration & Teamwork

• Customer-Centric Mindset