Sales & Market Validation Executive – Technology

Key Responsibilities

1. Sales & Business Development

• Identify and develop potential customers and business opportunities in Kenya and other target markets, particularly the U.S.
• Prospect, engage, and qualify potential customers through calls, email, LinkedIn, networking, referrals, and other relevant channels.
• Conduct product presentations, demonstrations, and introductory discussions with prospective customers.
• Build and maintain a pipeline of qualified leads and opportunities.
• Follow up with prospects and support conversion of opportunities into paying customers.
• Work towards agreed sales targets and commission-based performance objectives.

2. Product & Market Validation

• Conduct market validation activities to determine the product's relevance, demand, and commercial potential in different markets.
• Engage prospective customers to understand their challenges, needs, buying behaviour, and willingness to adopt the product.
• Test and validate the product's value proposition, positioning, pricing, and key selling points with target customers.
• Gather structured feedback from potential and existing users and share insights with the product/development team.
• Identify gaps between the current product offering and customer expectations and recommend areas for improvement.
• Research and assess potential customer segments and use cases across Kenya and the U.S. market.
• Monitor competitor products, market trends, customer preferences, and emerging opportunities.
• Help identify which market segments offer the strongest potential for initial product adoption.

3. Customer Discovery & Insights

• Develop relationships with early adopters and potential customers who can provide meaningful product feedback.
• Conduct customer discovery conversations and document key findings.
• Track recurring customer pain points, objections, feature requests, and purchasing considerations.
• Translate customer feedback into practical insights that can inform product development and commercial strategy.
• Support the development of customer personas and priority market segments.

4. Reporting & Commercial Insights

• Maintain accurate records of prospects, customer conversations, market feedback, and sales opportunities.
• Provide regular reports on sales pipeline, conversion opportunities, market feedback, and emerging trends.
• Present actionable insights to management on product-market fit and opportunities for growth.
• Support management in refining the product's go-to-market approach based on market evidence.

Ideal Candidate Profile

• 1–4 years' experience in sales, business development, technology sales, customer success, market research, or a related role.
• Background or qualification in Technology, IT, Computer Science, ICT, Business, Marketing, or a related discipline.
• Demonstrated interest in technology products and emerging technologies.
• Strong sales and business development aptitude.
• Comfortable speaking to customers, asking probing questions, and gathering insights.
• Strong communication and presentation skills.
• Able to understand a technology product and communicate its value in simple, customer-friendly language.
• Commercially curious, analytical, and comfortable working with limited information in an evolving product environment.
• Strong research and market analysis skills.
• Comfortable engaging both Kenyan and international/U.S.-based prospects.
• Self-driven, proactive, and comfortable working in a start-up or product-development environment.
• Strong digital literacy, including familiarity with tools such as LinkedIn, CRM systems, email outreach, and virtual meeting platforms.

Key Success Measures

Success in the role will be measured through a combination of:

• Qualified leads generated.
• Customer/prospect engagements completed.
• Sales opportunities created and converted.
• Revenue generated.
• Market segments identified and validated.
• Customer discovery interviews conducted.
• Quality and consistency of customer/product feedback gathered.
• Insights provided to inform product development.
• Evidence of product-market fit and customer willingness to adopt/pay.
• Development of early customer relationships in Kenya and the U.S.

Apply via: https://forms.gle/D9FaHKBLTkBuG5xGA